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Lauren Jackson on the significance of sport– Listen to the complete interview!

La Trobe Business School Lauren Jackson Sport in Regional Australia Bendigo Lauren Jackson

Last week, La Trobe Sport and the SER RFA facilitated a 2 day industry conference in Bendigo at the Capital Theatre on Sport in Regional Australia. The event marked the second running of the conference and had over two hundred delegates and speakers over two full days, and more than thirty speakers from industry, government and community groups.

This year’s key note speakers included former CEO of the AFL Andrew Demetriou, Australian basketball player Lauren Jackson and the head of Community Strategy and Netball Development at Netball Australia, AnneMarie Phippard.

“Sport gave me a way to be myself and evolve as a person.”
– Lauren Jackson

The interview with Lauren Jackson, conducted by La Trobe’s Centre for Sport and Social Impact (CSSI) David Lowden, was one of the highlights from this year’s conference. Jackson spoke about her experiences growing up as the daughter of a well-known ‘basketball family’, the culture shock she experienced while playing in countries like China or Russia, and where her career is now.

Jackson burst onto the scene as a member of the Australian Institute of Sport, leading a team of future stars to an unlikely WNBL championship in 1999. A year later she joined the Australian Opals and won silver at the 2000 Sydney Olympics.

Her early success at national and international level positioned her as one of the most sought after prospects in the 2001 WNBA draft class in the US, and she was selected with pick one by the Seattle Storm.

Her commanding play secured two WNBA championships for Seattle, and four WNBL championships for the Canberra Capitals. Jackson won gold at the 2006 FIBA world championships, and continued to shine at Olympic level, with silver medals at the 2004 Athens Olympics and 2008 Beijing Olympic Games.

Catch up on this fascinating interview on Soundcloud.

Sport in Regional Australia Conference

La Trobe Business School Lauren Jackson Sport in Regional Australia Bendigo

On 9 and 10 November 2015, La Trobe Business School will be hosting the second Sport in Regional Australia Conference on the university’s Bendigo Campus.


In 2015 the conference will focus on a 360° view on sport within regional settings, including;

  • What makes sport and sporting events a success outside the metro area?
  • What do host towns want?
  • What do sports and event owners need?
  • What keeps participants happy?
  • What do regional clubs need to thrive?

Speakers include Australian professional basketball player Lauren Jackson and former CEO of the Australian Football League, Andrew Demetriou.

Plus, a one stop opportunity to sell your event to host cities with our exclusive ‘Host City Speed Networking’ session.

Find the complete conference program, here.

Who should attend?

The Sport in Regional Australia conference is the only sports conference targeted to the development of sport in regional and rural communities.

Everyone involved in the sport industry and interested in growing sport throughout Australia should attend, including:

  • State and local government
  • Government authorities
  • Regional sports assemblies
  • National and state sporting organisations
  • Local and regional sporting clubs and associations
  • Event owners
  • Sports business operators in sponsorship, event management and marketing
  • Sports management, marketing or business students


Date: 9 and 10 November 2015

Venue: The Capital Theatre, 50 View Street, Bendigo VIC 3550

Register: register via the event booking page.

Further information: Please contact Associate Professor Matthew Nicholson via, or (03) 5444 7905


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