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La Trobe Business School

Tag: Event

Tourism and Hospitality International Study Program – THS3ISP – Study Tour to Vietnam

Students from Hanu, Bundoora and Bendigo campuses

by Paul Strickland

The recipients of the New Colombo Mobility Grant meeting with General Manager of Vinh Hung Resorts, Mr Han. L-R: Paul Strickland, Scott Dickson, Taila Howden, Mr Han, Loren Mosetter, Simon Jacobs, Monica Hodgkinson, Sarah Cook

Paul Strickland and Monica Hodgkinson led a delegation of twenty-one tourism, hospitality and event management students and staff from Bundoora and Bendigo campuses to Vietnam for a two-week study tour in June/July 2017. This annual program included two Auslan translators to accompany Natalie Carrie, a profoundly deaf student that was a first for La Trobe. Support and funding was obtained from Vicdeaf, La Trobe University Equity and Diversity (thank you Sally Freeman) and La Trobe Business School. Additionally, five students were fully funded by New Colombo Mobility grants of $3000.00 each and $1500 for staff that aims to bridge the gap in trade between Australia and South-East Asia.

The objective of the study tour was to examine and observe the cultural, social and environment aspects as a tourist, the impacts of government policy and the legacy of war. Students were strongly encouraged to try all pre-ordered food, partake in cooking classes, meet high level management and fully immerse themselves in the culture. Vietnam has a very ‘dark’ history due to its strategic location between China and western societies therefore is an ideal case study for political, cultural and touristic examination.

The assessment tasks include a case study relating to war and ethics, a daily reflective journal, a formal report evaluating the differences between the hotel and restaurant standards of Australia and Vietnam and a group presentation based on photo journal on a given topic. The study tour includes all flights, accommodation, three meals daily, activities, entrance fees, bottled water, buses, guides, drivers, footmen, and tips for approximately $2800.00.

The study tour started in Melbourne and continued to Ho Chi Minh City, Da Nang, Hoi An, Hue, Halong Bay and Hanoi. The tour visited Hanu (Hanoi University) and where we met with eleven local students studying at La Trobe University who live on campus. Conversations focused on the differences between Bundoora, Bendigo and Hanu campus life. We also had site visits at local resorts, restaurants and a private ceremony for the fallen Vietnamese and Australian soldiers on the original battlefield.

The evaluation forms are extremely positive and students have indicated a willingness to be ambassadors for La Trobe and their courses at Open Days, in classrooms and other promotional opportunities. Although it is a very full itinerary and extremely tiring towards the end, feedback included ‘it has helped me with my tourism and hospitality related studies’ and ‘so many great sites/places visited and amazing food in all restaurants’ and finally, ‘10/10’.

It was recently announced that this tourism and hospitality international study program has secured a further ten New Colombo Mobility grants of $3000.00 each and $3000.00 for teaching staff totally $33,000 to travel to Vietnam in 2018. We have added Van Lang University on the itinerary for a site tour and presentation in their department of tourism plus a NGO to see the impact of charity work. Having government funded support through student grants makes it possible for low-socio economic and high performing academic students have an opportunity to participate which we wholeheartedly welcome.

LBS Events Management Student completes placement at Disney: “I really felt that Disney helped me to grow my confidence and strengthen my communication skills.”

By Jessica Guirdanella

After graduating high school, I realised my love for helping people and making them smile. Volunteering was the way I found to incorporate this into my everyday life. I volunteer for multiple corporations, including several non-profit ones that have helped my gain experience within my field of study, Business Events Management/ Marketing (La Trobe University). Through this, I learnt I was a practical hands-on learner and could grow my skills when I was working in and outside my field assisting in new projects. I would always be open minded in trying new tasks.

Interning at Disney

In October of 2015, I applied for a Cultural Exchange Program sponsored by the Walt Disney Company. After an interview and a long wait, I received the wonderful news that I had been chosen to be a Cast Member at Walt Disney World in Orlando, Florida. Participating in the Internship meant that I would delay finishing my current university course by a year, although to work for Disney was always a dream.

On the program, I was given the role as a Life Guard at a Disney Resort. This meant that people’s safety was my responsibility every day. Professionally, I found myself in many interesting situations. However, this never stopped me to create Magic for all the guests. Making people smile is something I live by and at Disney I was able to go above and beyond in my role to create that happiness. Whether it was getting a child balloons for their birthday or for conquering the ‘scary’ slide, surprising families with the unexpected and having a positive conversation with someone was a great aspect of the work.

Being a Cast Member for one of the largest and most well-known companies worldwide taught me many things. I learnt the ins-and-outs of what it takes to run such a large company. I was surrounded by amazing fellow Cast Members, coordinators and a leadership team that was always assisting their cast members so they could excel in their role. I was extremely grateful when I learnt that I was getting trained in one of my dream roles: Resort Activities. This allowed me to put my skills in working with children to use. I would get to run activities and make sure all kids where smiling and happy!

Half way though my program it was announced that I was receiving a Quarterly award. This award is awarded to Cast Members who perform their role at exceptional standards. I really felt that Disney helped me to grow my confidence and strengthen my communication skills.

What I Learned

One of the things I’ve learnt in my time with the Disney Company is that you’ll always get the work you put in back in another rewarding way. The experience also taught me how important it is to make people smile. I made it my goal to go into work every day with a positive attitude, and got nothing but positive in return. Of course, there were situations where my day was turned upside down, but I always used these situations as something I could learn from.

While overseas, I was sent the news that I had been nominated for a Victorian Young Achievers Award within the leadership category. I was recognised for my work in the community. It was extremely special and has inspired me to continue doing what I’m doing.

If I could give anyone advice, I would tell them to follow your dreams. Don’t let anyone tell you what path to take in life, create your own. If things get difficult, stay positive, find a solution and take it as a learning experience, help others and never forget to Smile.

If you’re considering volunteering, whether it’s to help you gain experience in your field of study or wanting to play a part in making a difference in your community, DO IT! Volunteering is a great way to network and get to know people who are like mined, where you’re assisting with an operation as well as building your own skills.

Gaining work experience is something we encourage our students to complete during their studies. We offer several possibilities for students to gain experience as part of their degree.

La Trobe’s tourism studies garner international recognition

By Warwick Frost

La Trobe University has made the inaugural QS World University Rankings for Hospitality and Leisure Management this year, while a key faculty member recently received an international award for her tourism research.

For the first time, this year’s QS World University Rankings include Hospitality and Leisure Management as a category. From Victoria, Monash University (22) and La Trobe University (50) were included in the top 50. The other four Australian universities recognised were: Griffith University (9), The University of Queensland (12), University of South Australia (27) and Southern Cross University (38).

This comes as we are celebrating the 50th anniversary of La Trobe University and the 21st birthday for our Bachelor of Business in Tourism and Hospitality. It is also significant that Tourism and Hospitality was the only area at La Trobe to be placed in the global top 50.

The rankings are based on academic reputation, employer reputation and research impact. Sixteen of the top 50 institutions are located in Europe, 15 are from North America, 10 from Asia and six from Australia. The University of Nevada – Las Vegas came in at first place.

Many of the universities in the top 10 are specialist institutions, including Ecole hôtelière de Lausanne (2) and Swiss Hotel Management School (8).

LBS Associate Professor Jennifer Laing awarded Emerging Scholar of Distinction for 2017

Associate Professor Jennifer Laing of the Department of Management, Sport and Tourism at La Trobe University was recently awarded the Emerging Scholar of Distinction for 2017 by the International Academy for the Study of Tourism. She received the award at a conference in Guangzhou, China in May.

Laing says that most of her research has been conducted in Victoria. “My research on festivals and events has primarily examined their social benefits and meanings, such as their role in changing environmental behaviour,” she says. “I have also looked at practical problems such as governance issues affecting the viability of rural festivals, like succession planning and volunteer burnout.” Her  work has covered four main research areas: the social dimension of events, the role of tourism in rural and regional development, media and travel narratives, and health and wellness tourism.

The Academy (which is headquartered at the School of Hotel and Tourism Management, The Hong Kong Polytechnic University) was created to further scholarly research in tourism, and its Fellows are comprised of highly accomplished tourism researchers from around the world. Up to three scholars receive this award every two years and applicants must be within 10 years of having completed their PhD.

The award acknowledges Dr Laing’s contribution to tourism research and her substantial publication track record of innovative and ground-breaking research in top-tier journals and co-authorship of five research books. It is the first time a Victorian scholar has won this award.

Women’s Leadership in Business Schools Event: Opportunities and Challenges

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Click to enlarge image.

Ever wondered why there are so few women as Head of Business Schools or Vice Chancellors?

Ever asked yourself if women face extra challenges on their way to leadership roles?

Join our workshop and have the opportunity to ask questions and discuss issues with our successful academics and highly regarded panel members including Head of La Trobe Business School Paul Mather, Professor of Accounting and Associate Head of La Trobe Business School Jane HamiltonLBS’s Professor of Practice Susan Inglis, LBS’s Associate Professor Suzanne O’Keefe, Dr Jeanette Fyffe, and Associate Pro Vice-Chancellor Professor Amalia Di Iorio (panel chair). This workshop focuses on PhD students, early career researchers and staff of the La Trobe Business School, but we welcome anyone who is interested.

Afternoon Tea is included.

Preliminary Programme

Time Sessions
2:30 pm – 2:40 pm Welcome note: Introduction of panel members
2:40 pm – 3:30 pm  A short speech by panel members (10 minutes each)
3:30 pm – 4:00 pm Question and Answer Session
4:00 pm – 4:05 pm Concluding Speech by the project members
4:05 pm – 4:30 pm Networking with afternoon tea

Time and Date

Date: 20 October 2016

Time: 2.30pm – 4.30pm

Venue: John Scott Meeting House Chamber, La Trobe University, Plenty Road & Kingsbury Drive, Melbourne, Victoria 3086

Cost: Free

Register: Please register via Eventbrite.

Jessica Derham: “Students raised more than $100,000 for charity in ten years”

Jess Derham Event Management La Trobe Business School

Every year, La Trobe Business School students organize events for their ‘Event Project’ capstone subject, as an assessment. We spoke to Elspeth Frew and Jessica Derham, – who coordinate and teach in the Event Management degree, – about this year’s events, student’s experiences and how the subjects helps students crucial event management skills.

You teach in the event management degree. Can you tell us something more about the course, and what students have to organise as part of their assessment?

The degree is a three year business degree, including four core subjects, eight event-related subjects, a number of electives, and industry experience like work placements or volunteering. There is also an opportunity for students to go on exchange after their first year, or take part in international field trips.

All students study a major in Event Management which includes the capstone subject Event Project. In the third year of the Event Management degree, students have the opportunity to conceptualise, plan, operate and evaluate a fund raising event where all proceeds are donated to either the Cancer Council of Victoria (for Bundoora students) or the OTIS Foundation (for Bendigo students). This subject has generated in excess of $100,000 in donations to these charities over 10 years. Each month students are encouraged to engage in event volunteering activities to allow them to gain valuable event related experience and to reinforce the importance of volunteers for the operation and survival of important community events. The uniqueness of this assessment places students in a real world environment, with the same challenges event planners deal with on a daily basis. For example, they need to consider sponsorship opportunities, organising all the logistical event, managing a budget, balancing the needs of several stakeholders and working in a team. All are very important skills to learn, which are developing our graduates into future event leaders. This has been demonstrated with one of the previous leaders in the subject, Kate Taylor, who went on to work for Cancer Council Victoria as the Events Team Coordinator. Her role included overseeing Australia’s Biggest Morning Tea and the Girls’ Night In events.

What are some of the most original events students have come up with over the years?

Over the years, students have organised events that ranged from movie nights and art sales to yoga events and clothing swaps. There are approximately 18-20 students involved in running different events, each has a team leader and organises an event of their own devising.

This year, five student groups have been asked to each organise something. The first event was a movie night and took place on the 21st of October. The night included free samples from Pancake Parlour and a photo booth, as well as a speech from a Cancer Council representative who spoke about the benefits to any donation received.

The event was very well attended, and students raised more than $1800 for Cancer Council!

La Trobe Business School works with a number of organisations for this course. What are some of the partnering institutions LBS has worked with? And how long for?

We have strong ties with government and industry in Melbourne’s north and in the Bendigo area established via our field visits, guest speakers and internship programs. These internships provide our students with the opportunity to work in the T,H&E sector for 100 hours per semester with private businesses, local councils and not for profit organisations.

The Tourism, Hospitality and Events discipline has had partnerships with the following institutions over the last  few years:

In 2015 we also have students completing internships with La Trobe Accommodation Services, the Eagle Bar, the City Campus and, the Wildlife Sanctuary.

How do you think this hands-on assessment helps students gain the skills they need to go out into the workforce later on?

The T,H&E degrees contains vocational types of assessment such as reports, presentations, press releases and strategic plans to ensure students have experience of these workplace practices before graduation. In several T,H&E subjects, career aspects have been embedded into the curriculum such as applying for a fictional T,H&E job and responding to key selection criteria. In third year students attend a Careers Seminar lead by the University Careers and Employability Service where they are provided with guidance on how to make a smooth transition to the workforce. Students are also invited to attend a farewell event in the last week of second semester, where they are encouraged to become members of the Alumni of La Trobe.

When asking students how they felt about the subject, the response are overwhelmingly positive. In the words of a student: “For me, the highlight of the subject was the practical, real-world experience. You can read a text book and try to apply the theory but the ups and downs, the challenges such as time management, task delegation, team communication and actually having to trust and rely on others, that was what made my experience pure and real.”  She noted that the subject bares a hefty work load and requires a lot of time and dedication, but she was happy once she completed the subject. “We didn’t want to give up and now we feel we have really achieved something.”

La Trobe Business School is looking forward to the 2016 edition of these events!

 

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