By Paul Strickland
Earlier this year, an edited book was published titled Successful Social Media & Ecommerce Strategies in the Wine Industry, edited by Gergely Szolnoki (Geisenheim University) , Liz Thach (Sonoma State University Wine Business Institute) and Dani Kolb (Manager, Kellen Europe).
Chapter 5 in the nine chapter book is The use of Social Media in the Wine Event Industry: A case study of the High Country Harvest in Australia authored by Paul Strickland (LBS), Kim M. Williams (William Angliss Institute), Jennifer Laing (LBS) and Warwick Frost (LBS) from La Trobe Business School and William Angliss Institute. The book was written to focus on social media and ecommerce strategies currently being used in the wine industry and provides case studies of successful strategies that others may implement.
The editors submitted the book to the esteemed International Organisation of Vine and Wine (OIV), and on the evening of 17 October 2016 in Paris, the book won in the category ‘wine economy’.
Le Jury des Prix
De l’Organisation Internationale de la Vigne et du Vin décerne á
Gergely Szolnoki, Liz Thach et Dani Kolb
La Mention spéciale 2016 en Economie Vitivinicole
Pour le livre
Successful Social Media & Ecommerce Strategies in the Wine Industry
Editions Palgrave Macmillan
The awards presented every year by the OIV Award Jury are an international reference and recognized in the wine world. See the OIV website.
More information on the book can be found, here.
Full reference of the book chapter that La Trobe Business School contributed to:
Strickland, P., Williams, K.M., Laing, J. and Frost, W. (2016). ‘The use of Social Media in the Wine Event Industry: A case study of the High Country Harvest in Australia’ In G. Szolnoki, L. Thach and D. Kolb (eds), Successful Social Media & Ecommerce Strategies in the Wine Industry, New York: Palgrave Macmillan, pp: 74-92.
The photos supplied by Gergely, Liz, and Dani show the enthusiam of the evening along with a BIG thank you to all the authors of the book chapters.