AG1


At Bundoora campus on 18th September and broadcast to Bendigo and Albury Wodonga campuses, Austrade representative David Jamieson, delivered a presentation to marketing students gathered at the 3 campuses.


Mr Jamieson, who heads up the Food and Beverage section in Austrade, reported on the latest developments and opportunities in food and beverage export markets, in particular, in the Asian region. Asia remains the regional market with the largest potential for Australian food and beverages. He reported on one of the biggest Australian food and beverage export successes in recent years: Australian suppliers are now shipping tens of thousands of litres of fresh milk every week to China, by airfreight, and yet this is only meeting a fraction of Chinese demand. However, Australia’s position as a major high quality food and beverage supplier to the Asian region is under threat due to intense competition from other supplier countries, and in particular, from huge investments in branding by large food and beverage companies like Nestle (Europe), Kraft (the U.S) and Fonterra (New Zealand). The importance of brand development by Australian companies in the Asian region has never been greater. A remarkable feature of some of the more advanced consumer food and beverage markets in Asia, such as Japan, is the increasing use of online mobile shopping. In the picture below, while one passenger waits to board a subway train, a consumer purchases food advertised on the side of that train, using a QR code via his smartphone, for home delivery later that day.


At the conclusion of the presentation, Mr Jamieson and Dr Gilmore engaged with students in a lengthy Q and A session on various aspects of Austrade’s international operations and employment opportunities for students in Austrade.
To find out more about La Trobe Business School’s Department of Marketing and what activities they are planning and opportunities for students, visit their website.


AG2