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La Trobe Business School

Tag: Paul Strickland

LBS Staff Awards

La Trobe Business School held its end of Year Forum on December 13. An important part of the End of Year Forum were the LBS Research Awards and LBS Awards presented to outstanding staff members of the school.

LBS Research Awards

Professor Kamran Ahmed presented the LBS Research Awards.

The first award went to Esin Ozdil. Esin was awarded the Early Career Researcher Award for her contribution to the study of Accounting, and particularly her innovative work in examining Accounting in the Public Sector.

 

Lily Nguyen was awarded the Mid Career Research Award in recognition of her important contribution to the study of corporate innovation, institutional investors and corporate disclosure.

Dr. Lily Nguyen receiving her Mid Career Research Award

 

Jointly receiving the Mid career researcher award was Jennifer Laing for her outstanding contribution to the study of tourism, and particularly the study of Travel Narratives, the Social Dimension of Events, Rural and Regional Development and Health and Wellness Tourism. Jennifer was also awarded the Excellence in Higher Degree Research Supervision Award.

Dr. Jennifer Laing receiving her Mid Career Research Award

LBS Awards

The LBS Awards, focusing on staff’s contribution to the School’s mission: “Being Responsible, Innovative & Engaged”, were presented by Professor Jane Hamilton.

The first award went to Mark Cloney, in recognition of his leadership of the National Innovation Forum and in raising the profile of the LBS.

The next LBS Award went to Nicola McNeil. While on a well-deserved holiday, she was awarded for her outstanding commitment to the School and her positive contribution the School’s culture and mission.

Dr. Mark Cloney receiving his LBS Award

 

Swati Nagpal received the LBS Award in recognition of her continual support of the PRME initiative, organizing a community of practice of multi-disciplinary staff to build Responsible Management in line with our mission, and in maintaining our status as an Australian ‘PRME Champion’

Dr. Swati Nagpal receiving her LBS Award

 

The next LBS award was for Kok-Leong Ong for his outstanding commitment to the Analytics programs and the overall student experience.

Dr. Kok-Leong Ong receiving his LBS Award

 

Paul Strickland won the LBS Award in recognition of his unwavering support to students during the departmental Study Tour along with his work in the development of the SIM partnership.

Paul Strickland receiving his LBS Award

 

Last but definitely not least, Belinda Westerlo was awarded the LBS award in recognition of her engagement, dedication and outstanding level of support provided to both staff and students in the school.

Belinda Westerlo receiving her LBS Awar

Congratulations to all these outstanding staff members of the LBS!

Vietnam Hospitality tour: A student’s perspective

Study tour group

By Natalie Carri

Deaf Cafe “Reaching Out”

I wish to express my sincere gratitude to Paul Strickland for providing me with the opportunity to participate in the 2017 Vietnam study tour and campaigning for me to be one of the Recipients of the New Colombo Mobility grant. I would like to also acknowledge Monica Hodgkinson and the Equality and Diversity Centre for providing me with Celeste & Jasmine who were my interpreters for the entire duration of the tour and guided me throughout. I owe a deep sense of gratitude to Paul for campaigning for me to be fully supported by the qualified AUSLAN interpreters. I was fortunate to have shared this unforgettable experience with a great group of students. I am proud to have been the first deaf La Trobe Uni Student who went on this Study Tour and thank you for believing in me to help me achieve this once in a lifetime opportunity which truly was a morale booster for me.

I’ve always been challenged throughout my entire schooling life, but it’s always humbling to know that La Trobe University prides itself on supporting students with disabilities to help overcome the some of the barriers they are faced with. I have consistently been dedicated to bettering myself throughout my schooling and being a part of this experience has helped promote self growth and has pushed me both academically and socially.When I found out about the Vietnam study tour, I was interested from the very first moment as I knew it was going to be a valuable learning experience for me. I am immensely grateful that I was accompanied to Vietnam with such experienced staff members and if I wasn’t given this opportunity by the University, I don’t think I would’ve ever ventured to Vietnam on my own. This study tour gave me the opportunity to explore Vietnam and its beautiful surroundings with such a welcoming group of students with whom I have developed close friendships with. Sharing this experience helped connect us through those testing moments where we all felt home sick, frustrated with the humidity/heat or longing for a home cooked meal. This study tour offered the chance to be exposed to the hustle and bustle of city congestion, sample signature Vietnamese delicacies, enjoy popular street food, visit War battlefields that were used during the Vietnam War, participate in authentic cooking classes and participate in guided tours of historical temples and iconic landmarks throughout the beautiful towns of Ho Chi Minh City, Hoi An, Hue, Hanoi and UNESCO World Heritage Ha Long Bay. This was a valuable learning experience and by being immersed in the culture gave me a greater understanding and appreciation of Vietnam. Everywhere we visited we were always greeted with a warm, welcoming friendly smile from the locals and our three tour guides were always keen to share many informative stories with us.

Thanks to ‘Reaching out’, I got to meet some amazing deaf Vietnamese locals. This was by far one of the most rewarding encounters. I was fortunate enough to visit a Deaf Cafe known as the ‘Reaching Out Teahouse’ which is run & managed by hearing & speech impaired people. The Teahouse is also an art & craft shop which practises in accordance to The Fair Trade principles & helps support people with disabilities and integrate them into the community. Although I found this to be a wonderful cultural experience, it proved challenging not to be able to communicate because AUSLAN differs greatly to the Vietnamese sign language. However, with patience and perseverance, we were able to overcome this by communicating with each other through the use of gestures and mime. I was inspired by the set up and felt that we could learn from The Reaching Out Cafe, and apply some of its principles to the already existing Trade Block Cafe located in St Kilda, VCD (Victorian College for the Deaf) which is run by deaf VCAL students.

I have learnt a lot about myself from this trip as it has allowed me to open my mind and embrace opportunities that require me to take more risks. I have gained so much knowledge through this experience and I cannot emphasise enough the importance of not allowing my disability hinder such an opportunity. Having Celeste and Jasmine, the two amazing interpreters interpret for me during this trip, ensured that I didn’t miss out on any details or information and I was privileged to have been given this wonderful support and funding.

This study tour will stay with me for years to come and has opened doors to new possibilities by being immersed in a culture so diverse to mine. The two weeks that I spent on the study tour helped me acquire greater knowledge of Vietnam’s rich history and culture and I felt that my independence and confidence grew and strengthened during this trip. Receiving this has definitely motivated me and I look forward to giving back to the community beyond my studies. I would highly recommend this enriching experience to all students at the University and in particularly encourage deaf students to broaden their knowledge to embrace a new culture and diverse experiences if given the chance.

 

Tourism and Hospitality International Study Program – THS3ISP – Study Tour to Vietnam

Students from Hanu, Bundoora and Bendigo campuses

by Paul Strickland

The recipients of the New Colombo Mobility Grant meeting with General Manager of Vinh Hung Resorts, Mr Han. L-R: Paul Strickland, Scott Dickson, Taila Howden, Mr Han, Loren Mosetter, Simon Jacobs, Monica Hodgkinson, Sarah Cook

Paul Strickland and Monica Hodgkinson led a delegation of twenty-one tourism, hospitality and event management students and staff from Bundoora and Bendigo campuses to Vietnam for a two-week study tour in June/July 2017. This annual program included two Auslan translators to accompany Natalie Carrie, a profoundly deaf student that was a first for La Trobe. Support and funding was obtained from Vicdeaf, La Trobe University Equity and Diversity (thank you Sally Freeman) and La Trobe Business School. Additionally, five students were fully funded by New Colombo Mobility grants of $3000.00 each and $1500 for staff that aims to bridge the gap in trade between Australia and South-East Asia.

The objective of the study tour was to examine and observe the cultural, social and environment aspects as a tourist, the impacts of government policy and the legacy of war. Students were strongly encouraged to try all pre-ordered food, partake in cooking classes, meet high level management and fully immerse themselves in the culture. Vietnam has a very ‘dark’ history due to its strategic location between China and western societies therefore is an ideal case study for political, cultural and touristic examination.

The assessment tasks include a case study relating to war and ethics, a daily reflective journal, a formal report evaluating the differences between the hotel and restaurant standards of Australia and Vietnam and a group presentation based on photo journal on a given topic. The study tour includes all flights, accommodation, three meals daily, activities, entrance fees, bottled water, buses, guides, drivers, footmen, and tips for approximately $2800.00.

The study tour started in Melbourne and continued to Ho Chi Minh City, Da Nang, Hoi An, Hue, Halong Bay and Hanoi. The tour visited Hanu (Hanoi University) and where we met with eleven local students studying at La Trobe University who live on campus. Conversations focused on the differences between Bundoora, Bendigo and Hanu campus life. We also had site visits at local resorts, restaurants and a private ceremony for the fallen Vietnamese and Australian soldiers on the original battlefield.

The evaluation forms are extremely positive and students have indicated a willingness to be ambassadors for La Trobe and their courses at Open Days, in classrooms and other promotional opportunities. Although it is a very full itinerary and extremely tiring towards the end, feedback included ‘it has helped me with my tourism and hospitality related studies’ and ‘so many great sites/places visited and amazing food in all restaurants’ and finally, ‘10/10’.

It was recently announced that this tourism and hospitality international study program has secured a further ten New Colombo Mobility grants of $3000.00 each and $3000.00 for teaching staff totally $33,000 to travel to Vietnam in 2018. We have added Van Lang University on the itinerary for a site tour and presentation in their department of tourism plus a NGO to see the impact of charity work. Having government funded support through student grants makes it possible for low-socio economic and high performing academic students have an opportunity to participate which we wholeheartedly welcome.

Presitigious international award for edited book on the wine industry, including chapter by LBS researchers

wineprize3

By Paul Strickland

Earlier this year, an edited book was published titled Successful Social Media & Ecommerce Strategies in the Wine Industry, edited by Gergely Szolnoki (Geisenheim University) , Liz Thach (Sonoma State University Wine Business Institute) and Dani Kolb (Manager, Kellen Europe).

Chapter 5 in the nine chapter book is The use of Social Media in the Wine Event Industry: A case study of the High Country Harvest in Australia authored by Paul Strickland (LBS), Kim M. Williams (William Angliss Institute), Jennifer Laing (LBS) and Warwick Frost (LBS) from La Trobe Business School and William Angliss Institute. The book was written to focus on social media and ecommerce strategies currently being used in the wine industry and provides case studies of successful strategies that others may implement.

The editors submitted the book to the esteemed International Organisation of Vine and Wine (OIV), and on the evening of 17 October 2016 in Paris, the book won in the category ‘wine economy’.

Le Jury des Prix

De l’Organisation Internationale de la Vigne et du Vin décerne á

Gergely Szolnoki, Liz Thach et Dani Kolb

La Mention spéciale 2016 en Economie Vitivinicole

Pour le livre

Successful Social Media & Ecommerce Strategies in the Wine Industry

Editions Palgrave Macmillan

The awards presented every year by the OIV Award Jury are an international reference and recognized in the wine world. See the OIV website.

More information on the book can be found, here.

Full reference of the book chapter that La Trobe Business School contributed to:

Strickland, P., Williams, K.M., Laing, J. and Frost, W. (2016). ‘The use of Social Media in the Wine Event Industry: A case study of the High Country Harvest in Australia’ In G. Szolnoki, L. Thach and D. Kolb (eds), Successful Social Media & Ecommerce Strategies in the Wine Industry, New York: Palgrave Macmillan, pp: 74-92.

The photos supplied by Gergely, Liz, and Dani show the enthusiam of the evening along with a BIG thank you to all the authors of the book chapters.

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Students from Republic Polytechnic in Singapore visit La Trobe Business School

Singapore

Recently, La Trobe Business School hosted thirty-five visiting students and two staff from Republic Polytechnic based in Singapore. On a whirlwind six day tour of Victoria, the students visited iconic tourist attractions including the Great Ocean Road, Healesville Sanctuary, Mornington Peninsula and the City of Melbourne. The students are currently studying a Diploma in Wellness, Lifestyle and Spa Management and visited LTU’s Melbourne campus for a tour of the campus facilities and gain first-hand knowledge of campus living if they continue their studies in the Bachelor of Business (Tourism and Hospitality) course at LTU. After a forty-five minutes campus tour accompanied by Daniel Hemsley, a second year student studying Event Management, a thirty minute presentation regarding the course was given by Paul Strickland and enthusiastically received. The trip was supported by the Singapore Government and Republic Polytechnic with the potential for students to continue their studies and achieve a higher qualification in the hope that graduates will apply their acquired knowledge back in Singapore. We look forward to welcoming articulating students into any of our programs.

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