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Tag: Matthew Nicholson

The Centre for Sport and Social Impact secured a $190,000 contract with the Australian Sports Commission


The Centre for Sport and Social Impact has secured a $190,000 contract with the Australian Sports Commission, to assess the efficacy of its Sporting Schools program. This program has been operating in primary schools and is now being extended in an Australia-wide pilot to secondary schools. The team at CSSI will be working with 8 national sport organisations and 80 secondary schools, investigating the barriers and facilitators to students engaging in greater sport participation, from now until the middle of 2017. In conjunction with the $800,000 contract that the CSSI holds with VicHealth to investigate State Sport Association programs that encourage inactive and somewhat active Victorians to participate in more sport and physical activity, this new project provides the CSSI with exposure to Australia’s peak sport agency and access to a diverse range of sport organisations working to develop and implement modified sport programs and products.

A multi-disciplinary and cross-College team will be leading this project: The team is comprised of Dr Matthew Nicholson, Dr Erica Randle, Dr Emma Sherry, Dr Paul O’Halloran, Dr Arthur Stukas and Ms Pam Kappelides – 4 staff from the La Trobe Business School and 2 staff from the School of Psychology and Public Health.

Congratulations to our amazing La Trobe Business School academics!

Sport in Regional Australia Conference

La Trobe Business School Lauren Jackson Sport in Regional Australia Bendigo

On 9 and 10 November 2015, La Trobe Business School will be hosting the second Sport in Regional Australia Conference on the university’s Bendigo Campus.


In 2015 the conference will focus on a 360° view on sport within regional settings, including;

  • What makes sport and sporting events a success outside the metro area?
  • What do host towns want?
  • What do sports and event owners need?
  • What keeps participants happy?
  • What do regional clubs need to thrive?

Speakers include Australian professional basketball player Lauren Jackson and former CEO of the Australian Football League, Andrew Demetriou.

Plus, a one stop opportunity to sell your event to host cities with our exclusive ‘Host City Speed Networking’ session.

Find the complete conference program, here.

Who should attend?

The Sport in Regional Australia conference is the only sports conference targeted to the development of sport in regional and rural communities.

Everyone involved in the sport industry and interested in growing sport throughout Australia should attend, including:

  • State and local government
  • Government authorities
  • Regional sports assemblies
  • National and state sporting organisations
  • Local and regional sporting clubs and associations
  • Event owners
  • Sports business operators in sponsorship, event management and marketing
  • Sports management, marketing or business students


Date: 9 and 10 November 2015

Venue: The Capital Theatre, 50 View Street, Bendigo VIC 3550

Register: register via the event booking page.

Further information: Please contact Associate Professor Matthew Nicholson via, or (03) 5444 7905


Centre for Sport and Social Impact (CSSI) partners with VicHealth to get more Victorians active!

In the 1970s the archetypal Australian beer-swilling, couch-dwelling character ‘Norm’ was introduced to Australian audiences. Through a series of television advertisements, cartoon Norm was encouraged to get off the couch, put down his beer and turn off the telly, in order to ‘get more out of life’.  Life Be In It was a revolutionary public health awareness campaign that tried to educate Australians that they couldn’t catch obesity and the catalyst for better health was sometimes as simple as getting up and walking somewhere.

40 years later and Australia still has an obesity and activity problem –  less than a third of Australians are getting enough physical activity to benefit their health – one that the Centre for Sport Social Impact (CSSI) will be helping to solve in partnership with VicHealth, State Sporting Associations and Regional Sport Associations.

“We’re going to be working with a variety of State Sporting Associations to determine whether their programs attract the right kinds of people – that is, those who are relatively inactive – and whether the programs make a difference to their lives,” – Dr Matthew Nicholson.

Funded for $800,000 over three years, the team from the CSSI will work with more than 30 Victorian sport organisations to assess which of their innovative projects work best and for whom. VicHealth CEO Jerril Rechter said many State Sporting Associations showed out-of-the-box thinking in their funding submissions by coming up with imaginative initiatives and opting to focus on people in their community that often to miss out on regular sporting activities. VicHealth has invested $6million over three years in the State Sport program alone, one of three that the CSSI will be involved with, funding 22 sports to develop sporting opportunities that are low-cost, social, fun and fit in with contemporary lifestyles.

The research team is comprised of La Trobe Business School Researchers Dr Matthew Nicholson, Professor Russell Hoye, Dr Erica Randle, Damminda Alahakoon, Pam Kappelides and Kiera Staley, joined by Allied Health staff Dr Paul O’Halloran and Dr Regina Belski.

Further enquiries about the project should be directed to Matthew Nicholson at

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