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Epping Secondary College VCE Business Forum at La Trobe Business School

By Erin Basinski

On Friday 17th February the Year 10 VCE and Year 11 Business Management Students from Epping Secondary College were invited to La Trobe University to take part in the 2017 VCE Business Forum.

The day began in the Szental Lecture Theatre where our students joined other VCE students from Lalor Secondary College, Macleod College and St Helena Secondary College. We were introduced to our first keynote speaker, Professor of Practice in Entrepreneurship Mr Antony Jacobson, who teaches at La Trobe Business School. The main focus of Mr Jacobson’s talk centered on the theme: “Focus on what you can do, not what you can’t do!” It was inspiring to hear his personal success stories. We were in awe when we discovered that Antony set up his first national franchise when he was only 17 years of age and still a student in Year 11. He spoke about the importance of a positive mindset particularly if we want to be successful in the future. “Be passionate, excite, and use passion in all that you do. Set the bar high. Never low, never in the middle, but high.” Professor of Practice Antony Jacobson said.

The rest of the day was then broken into three sessions. Our first session was with Roman Peretiako who is an associate Lecturer of Marketing at La Trobe Business School. We had the opportunity to discuss topics such as; what is Marketing, Market Segmentation and Target Markets. We were given the opportunity to come up with our own business concept and we were asked to consider the Marketing Mix:

  • PRODUCT – style, features, quality, brand
  • PRICE – How much should a business charge to recover the costs of marketing
  •  PLACE – How does a consumer obtain the product, physical retailer, online, factory outlet?
  • PROMOTION – What methods can be used to get a consumer’s attention, interest and desire?

Our second session was with Simon Crone who is the Manager of Content Development Programs at Chartered Accountants Australia and New Zealand. Mr Crone presented an interesting look at accounting and spoke about the importance of budgeting in the world of business. He too shared personal stories from his own career which demonstrated a strong personal commitment to the local community.

Our final session for the day was with Professor of Practice in Management Janet Rusell, at La Trobe Business School. In this workshop we had an opportunity to take a closer look at the iconic Australian juice brand, “Boost”. The main focus of this workshop was to think about a business concept, its development and its structure. We spoke about the sources of finance to help establish a start-up business, business locations and external factors that businesses need to consider when writing up a business plan.

Overall it was an enjoyable day which allowed us to see the bigger picture as to what our subject Business Management will cover this year. It was exciting to think that this year we will be given the opportunity to formulate our own business ideas and create a business plan with the hope to run our own business later on in the year.

Thank you to Ms Kanisiadis, Ms Hooper and Mrs Clark for organising and attending on the day.

MBA student Travis Lovett wins the Institute of Public Administration Australian (Victoria Division) Young Indigenous Leader Scholarship.

By Geraldine Kennett

Travis Lovett completed his Graduate Diploma in Management (Public Sector) in 2016 and is currently undertaking an MBA with La Trobe Business School (LBS).
Travis joined the Victorian Public Service in 2008, following experience working with Aboriginal community organisations including the Victorian Aboriginal Community Controlled Health Organisation (VACCHO).

His first public service role was with the Department of Justice in the Koori Justice Unit where he was instrumental in boosting the Aboriginal workforce of the justice department. In 2012, he was appointed Manager of the Koori Courts in Court Services Victoria where he had policy leadership and oversight of the operation of the Koori Courts.

Travis’s attainment of his LBS Graduate Diploma in Management (Public Sector) supported his appointment to a senior executive role in 2016 with the Department of Environment, Land, Water and Planning where he assists in developing Water for Victoria, the government’s new long-term direction for managing Victoria’s precious water resources. The Water Plan recognises the values that water has for Traditional Owners and Aboriginal Victorians, and commits the water sector to support Aboriginal participation in Victorian water planning and management frameworks through consultative structures that address the rights and interests of Victoria’s Traditional Owners. Travis is playing a key role in ensuring that the department’s engagement with Traditional Owners and Aboriginal communities supports the water plan’s objectives.

As Manager, Koori Courts, Travis demonstrated his ability to work collaboratively with a broad range of stakeholders to address a challenging set of issues. Travis’ ability to work with each stakeholder group ensures they have input into the design and operation of the initiative was a key part of the initiative’s success. An independent evaluation found that the Koori Court has better engagement within the justice system for Aboriginal Victorians, helping offenders to address the causes of their offending and helping prevent re-offending.

Travis has actively participated in a mentoring relationship with a senior executive, and provided strong professional and cultural support to other Indigenous and non-Indigenous staff. He has been identified as having strong executive potential in the Victorian Public Service. His personal and professional qualities demonstrate a willingness and potential to take full advantage of the professional development opportunities offered by the scholarship. Travis shows initiative in his work, and extends himself above and beyond his ‘position description’ to contribute to the organisations he works with – offering constructive ideas and following through. His ambition is matched by his potential. Travis’ further studies (Masters of Business Administration at La Trobe University, 2014-2017) demonstrate his intellectual capability, his curiosity, and his commitment to professional development.

La Trobe Business School Sport Management student Rebecca Privitelli ready to tackle on and off-field career

La Trobe Business School Sport Management student, Rebecca Privitelli, is rising to prominence throughout Melbourne’s Northern suburbs by cashing in on a huge month in women’s sport.

The 21 year old will be competing in the inaugural AFLW competition in 2017, after being selected by Carlton with pick 142 in the national draft on October 12th this year.

She rounded out her exciting month by being named the first ever head coach of the Northern Knights Football Club women’s team on October 21st.

During this busy period Privitelli still found the time to continue her studies and complete her 120 hours placement at Ikon Park through La Trobe’s partnership with the Carlton Football club.

Speaking to La Trobe Sport earlier this year, Privitelli said growing up ‘she always had a passion for the sport’.

“My biggest dream was to become one of the first women to play in the AFL,” she said. “My love for the sport developed as I started playing and coaching, however I felt like there was an aspect of the game I was yet to be involved in.”

For Privitelli, this turned out to be working in the code she loved and getting vital exposure to the sport industry through her internship at Carlton.

Privitelli gets active during placement.

“Once I completed high school, I received my first job in football which primarily focused on development of the game at the grassroots level.  It was through this opportunity that I realised that a degree in Sports Management was a way I could transform my passion for AFL into a career in the industry.”

Choosing where to complete that Sports Management degree was not a decision Privitelli took lightly, hoping to balance her busy lifestyle while maximising her opportunities to become career-ready post degree.

“La Trobe stood out to me as the clear choice as they had the most extensive options for Sports Management.  The university also appealed to me as they were able to support my commitments as a footballer through the La Trobe Elite Athlete Program.”

“As I neared the end of my second year at La Trobe, placement options were at the forefront of my mind and when I was given the chance to undertake my placement at the Carlton Football Club I knew it was the moment I had been waiting for.”

“I was lucky to be offered a role at the club as a Community Outreach Officer along with nine other La Trobe students.”

The students’ responsibilities as Community Outreach Officers included being responsible for creating authentic experiences for fans and creating a sense of belonging for the community by delivering the Community and Diversity programs.

Privitelli (front left) with fellow students, Carlton Staff and Sport Management co-ordinator Pam Kappelides at Ikon Park.

“I’ve had the opportunity to assist a range of people both internal and external to the club, building my network of industry professionals in the process.”

This network includes students and teachers within the Northern corridor, people within communities from different cultural backgrounds and people involved in the women’s AFL academy.”

Privitelli feels that the experience gained throughout the internship, along with the knowledge gained from her degree has equipped her to to start a successful career in the sport industry.

“The experience gained throughout my placement has significantly enhanced my communication and leadership skills.”

“Everything I have learnt throughout my placement in conjunction with the knowledge gained from my degree at La Trobe University leaves me feeling like I can enter the workforce with confidence.”

“I can now complete my degree with the belief that I am well positioned to tackle any challenge that comes my way.”

This article was originally published on the La Trobe University internships blog.

Get to know your professor: Professor of Practice Michael Wildenauer


We sat down with the Professor of Practice Michael Wildenauer, and asked him what he enjoys most about teaching, what kind of professional experience he has, and how he likes to relax.

Current Role

My current role in the La Trobe Business School is Professor of Practice in the Management and Marketing Department. I teach into masters level courses (MMgmt and MBA) in corporate entrepreneurship, innovation, professional ethics in ICT, and corporate governance, which is a pretty mixed bag really!

After I finished my MBA, I started doctoral studies in business which is when I started to become interested teaching at tertiary level. I did some sessional teaching online and face to face for a couple of universities in areas where I had many years of professional experience before I started at La Trobe. My MBA studies and doctoral research moved me away from ICT towards the dark side (Management Theory and Behavioural Corporate Governance) somewhat.

What subject matter do you most enjoy teaching?

I really enjoy teaching professional ethics in ICT course, which includes lots of content about the societal and legal, as well as ethical, impact of technology in both professional and everyday life. Teaching innovation by getting the class to design thinking activities is also great fun, and its fulfilling to see students come up with interesting ideas to solve tricky problems.

What do you value most about La Trobe University?

I think that access for underserved communities from a very wide range of backgrounds in Melbourne’s north and especially in regional Victoria is really valuable.

Outside of the University, what is your professional experience?

I have had 30+ years of professional experience before coming to teach at La Trobe. I started out in technology roles (first as a programmer, then as a Unix systems administrator and database admin), then moved to supervisory and then management roles in ICT. I was lucky enough to work for some really interesting organizations, especially during my seven years working in Silicon Valley, but also in Australia, the UK and the Netherlands. During this time I also had some stints consulting and then as a senior executive level manager. Immediately prior to LBS, I was a consultant working for myself, which continues today. I am also a non-executive director of a small rural health service in Central Victoria.

What’s one piece of advice you can share for students to get the most out of their uni experience?

Take advantage of all of everything offered! There is guidance on how to write assignments, how to reference etc. etc. Use it. The Library offers a lot. Get involved with things that interest you – students groups and activities, the Big Idea competition, that sort of thing. If you finish university and have only gone to classes and nothing else, you’ve let some great opportunities go by…

How do you like to relax?

Relax? What’s that? I do like to spend time at a local café where I live in the Macedon Ranges, working or (more often) chatting with the regulars which seem to include quite a few authors among their number, which makes for interesting conversations. OK, actually mostly complaining about the weather and tourists…

 

LBS Professors of Practice Profiles – Mark Cloney: “This is the time to open your mind and prosper”

As an LBS Professor of Practice, Mark Cloney brings a wealth of management and government experience to La Trobe Business School. With over twenty years of experience in the public sector and ten in the private sector, Mark Cloney has insights into economics, business and public policy practice that will undoubtedly be invaluable to students.

“I worked in the Commonwealth government for over twenty years.” Mark comments. “First I was in the department of Transport and Regional Development for thirteen years as a Director of Regional Development Policy, and afterwards I was in Senior Executive Service in the Department Agriculture, as the Assistant Secretary of Business Assurance and Risk.”

When asked about the skillset needed to enter the Public Sector, Mark is clear: “For a career in the public sector, people need common sense, a hands-on attitude, analytical skills, and a strong understanding of how government works and to be flexible and adaptable – because things change!. It is also crucial to understand how policy decisions will affect the broader community, and not just the intended target groups of a particular policy.”

A practical attitude is something that Mark is keen to pass on to his students through his teaching. As an assignment, Mark instructs his students to write a two-page brief to the minister after going through a case study about a specific decision or problem. In the assignment, students are asked to give a minister on overview of the options available in a short brief, to help the minister to make an informed decision. To this end, students must provide a brief history on the problem, the context, explain why it’s a problem, as well as policy options for consideration. Mark says. “Ministers usually don’t have a lot of time on their hands, so they need all the key information required, as quickly and succinctly as possible. They can always follow-up if they want more”.

During this process, policy officers must remain politically neutral, and look into solutions from a range of quite often competing perspectives. “In the position of a policy officer, you will have stakeholders coming at you from all sides,” Mark comments. “Often it is your job to find policy options that works for a variety of stakeholders. It is the Minister’s role to choose the options that best suits the political agenda and priorities of the government.”

When asked how being a policy officers differs from his current position, Mark says he is enjoying the change of environment; “As an academic, you can be a lot more independent in your research and teaching away from the daily cut and thrust of politics that senior bureaucrats have to deal with. When you work in policy in government, you’ll quickly discover that there is no silver bullet, or ‘right’ economic or policy theory for a lot of social, environmental or political problems.  Many of the major of problems of today are ‘wicked’ in nature i.e. climate change, pollution, or indigenous disadvantage etc. and not easily resolvable.  And, as government’s and ministers change so do their priorities and political agendas and consequently their appetite to address some problems and not others.”

So, how do you solve big problems as a policy officer? “You apply as many different lenses (tools, frameworks and approaches) to look at problems and take into account different stakeholder views,” Mark reckons. “When dealing with a problem on a large scale, you will need a range of solutions to address different symptoms caused by the problem and you need to work across jurisdictions and government agencies. No one agency or level of government has the answer or capacity to address the wicked problems. As a Policy Advisor, you will need to be able to think out of the box and apply innovation to your thinking. This is why broad based course such as political economy and economics are very useful for students try to understand global issues and public policy approaches.”

When it comes to forming students who are ready for the work-force, Mark Cloney is positive. He is encouraging when it comes to industry placements. As a Professor of Practice, Mark has been a strong advocate for pushing industry partnerships, collaboration, and blended learning. “A lot of the tools students need today come down to having a broader skillset rather than narrow knowledge gained from a particular discipline or course.  It is about how they use the knowledge obtained through their degree to collaborate, problem solve and innovate more broadly. This is what is demanded in a knowledge based global economy”.

Mark says, “Universities are great places to explore your interests, and try out new things. Students should take advantage of that but always with an eye to future employment.”

Dr Sajad Fayezi receives La Trobe Social Research Assistance Platform Grant

Dr Sajad Fayezi has recently received a La Trobe Social Research Assistance Platform Grant to the value of $9,199.14. This grant is given out by La Trobe University’s Office of Research Infrastructure.

The La Trobe Social Research Assistance Platform provides individual researchers and teams who are engaged in research projects with specific and specialised research support to facilitate effective completion. The Platform’s Grants aim to optimise the use of research infrastructure, accelerate research outcomes and in turn, enhance the University’s capacity to engage with industry and build research collaborations.

Successful grant applicants will have access to:

  • a manager who will identify and arrange appropriate sessional or contract personnel to provide research support in a timely manner,
  • a needs-assessed grant to cover costs relating to the payment and travel expenses of research assistants.

Dr Sajad Fajezi received the grant for his project titled ‘Assessing Agency Theory: After 40 Years, Lost in the Wilderness or Promising Integrated Theory’. This project is an international collaboration with researchers from University of Pittsburgh and University of Minnesota. The La Trobe Social Research Assistance Platform Grants optimise the use of research infrastructure, accelerate research outcomes and enhance the University’s capacity to engage with industry and build research collaborations.

LBS Sport Management students hit goals at International Festival of Hockey

By Emma Sherry

La Trobe University is proud to be the number one University for sport in Australia. Two key undergraduate programs within the La Trobe sport course offerings are delivered by LBS, and are the Bachelor of Business (Sport Management) at our Melbourne campus and the Bachelor of Business (Sport Development and Management) at our Bendigo campus.  A third key program, at the postgraduate level and delivered by LBS, is the Master of Management (Sport Management).

Sport is a rapidly growing and significant global industry offering a range of career opportunities. Our degrees are designed and delivered in collaboration with industry professionals. These courses combine business foundations with essential sport-specific knowledge and skills. We offer valuable placement and network opportunities and exposure to potential areas of employment.

In the undergraduate degrees, in addition to work integrated learning experiences through our Sport Practicum subject, sport management students at both campuses are provided with opportunities to volunteer at a variety of sport and active recreation events and activities during their time as a student. Students have volunteered at Melbourne City, Melbourne Rebels and most recently with Hockey Australia for the International Festival of Hockey. Students are required to apply formally for these opportunities and through this process develop their CV writing and interview experience. This process also ensures that the sport organisations receive the very best student candidates for these valuable volunteer placements.

Two students, Tianna (Bendigo) and Sam (Bundoora) (pictured above) have been volunteering with Hockey Australia this year, culminating in the festival held in Bendigo on November 19th. Ben Hartung, the General Manager – Hockey, noted that “Sam and Tianna, our two brilliant interns, are working at the International Festival of Hockey … They are both playing keys roles in the organisation of the Festival components in Melbourne and Bendigo and they have been embraced by the entire Hockey Australia team. We are very lucky to have them as part of our team”.

The International Festival of Hockey is a fun-filled family event that saw Australia’s home favourites, the iconic Kookaburras and Hockeyroos, take on some of their biggest international rivals, India, Malaysia and New Zealand. Hot off the back of their Olympic Games campaign, the Australian men’s team – the Kookaburras – host India, Malaysia and New Zealand in a four nations competition in Melbourne before taking on India in two further test matches in Bendigo. Also playing in Australia for the first time since the Olympics, the Hockeyroos – the women’s team – go head-to-head against India in three test matches in Melbourne.

The sport management programs at La Trobe University pride ourselves on creating engaged and work-ready graduates. By providing more opportunities for students, outside of their formal education, the program ensure that our students are best placed to build their CV during their time with us and to gain employment on completion of their studies.

 

La Trobe Business School Celebrates Recent Showcase in China

Expanding the development of entrepreneurship ecosystems, Professor Alex Maritz of The La Trobe Business School, recently provided a keynote address about enhancing entrepreneurship education in international and regional ecosystems at The Shanghai Institute of Technology (SIT). International and Chinese delegates were provided a smorgasboard of exemplar global entrepreneurship education initiatives, providing insightful and dynamic examples of developing entrepreneurship ecosystems. LTU is currently finalising an articulation agreement with SIT, enabling greater collaboration in teaching, research and engagement between LBS and SIT. Expect to see meaningful student and staff exchanges between programs and research centres between LBS and SIT.

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Additional engagement between LBS and Chinese Universities resulted in  collaboration with Harbin Institute of Technology (HIT) in the Shandong Province. HIT is part of the Chinese C9 League (similar to the Australian GO8), and in the Top 10 Global Technology Innovation Institutes. In affiliation with The International Conference of Organizational Innovation (ICOI), of which LTU is a partner University, discussions were held regarding the 2017 Conference at the HIT campus in Wei Hai. Celebrating this partnership, Professor Alex Maritz, and Professor Xiofei Xu, President of HIT Wei Hai, met with leaders of ICOI and The School of Economics & Management, HIT.

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“These impactful relationships and collaboration initiatives enhance LBS’s leadership and engagement with leading Universities in China, and our students and staff can look forward to meaningful education and research exchanges between these institutions”, said Professor Alex Maritz.

 

Emerging Scholar of Distinction – LBS Associate Professor Jennifer Laing

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Associate Professor Jennifer Laing of the Department of Management and Marketing, La Trobe Business School, has been recognised as an Emerging Scholar of Distinction for 2017 by the International Academy for the Study of Tourism. The Academy was created to further the scholarly research and professional investigation of tourism and its membership of Fellows is comprised of highly accomplished tourism researchers from around the world. Up to three scholars receive this award every two years and applicants must be within 10 years of completing their PhD. It acknowledges Jennifer’s contribution to tourism research and her substantial publication track record of innovative, ground breaking research in top tier journals. This body of work includes 14 A* and 14 A ranked journal articles and theoretical contributions to knowledge in four main research areas – travel narratives, the social dimension of events, the role of tourism in rural and regional development and health and wellness tourism. As part of this award, Jennifer will attend the Academy Conference in Guangzhou, China in May 2017 and present on her work to the Fellows.

 

Sustainable Business Examples from Around the World – Italy, Australia, and New Zealand

primetime

By Giselle Weybrecht

As businesses become more and more engaged in sustainability around the world, we are presented with an increasing range of examples of active companies. However, when I speak with students and faculty, they say that they often hear about the same examples from the same international companies over and over again.

In an attempt to share some new best practice examples, I asked a handful of faculty members from around the world about their favourite classroom examples of local companies that are actively involved in sustainability. Here are some examples from Italy, Australia, and New Zealand.

Manuela Brusoni and Veronica Vecchi, SDA Bocconi School of Management, Italy

Consumer banking sector Intesa Sanpaolo: Within the Intesa Sanpaolo Group, Banca Prossima is the bank with the mission of serving non-profit organisations, with a specific service model, products and consulting services dedicated to this type of customers. The Bank has developed a rating model for social businesses that integrates the traditional methods of bank analysis with elements peculiar to the third sector, such as the ability in fundraising. Furthermore, Banca Prossima launched in 2011 “Terzo Valore”, a crowdfunding portal which allows anyone to lend or donate money to non-profit organisation projects directly, without intermediaries and with principal repayment guaranteed by the Bank.

Food sector Barilla: Barilla is the top quality and leading pasta producer in the world, which promotes the mediterranean diet as the best and healthiest solution for the people and the planet. Barilla founded the Barilla Centre for Food and Nutrition (BCFN) to informs not only policy makers and insiders of the agri-food chain, but all the people on the big topics linked to food and nutrition with regards to climate change and the world’s paradoxes. Barilla has been considered the most sustainable pasta supplier by the “Sustainability Index Programme” of Walmart.

Fashion Brunello Cucinelli: The core mission of the company is based on a contemporary form of humanism that over the years the international press has identified as a “humanistic” capitalism, where profit can be sought without damaging mankind. Its clients view Brunello Cucinelli as an expression of a sophisticated concept of contemporary lifestyle and the brand is firmly rooted in quality excellence, Italian craftsmanship and creativity; these pillars are considered the foundations on which sustainable growth can be built in the long run.

Learn more about how SDA Bocconi is engaging students in impact investing.

Suzanne Young, La Trobe Business School, Australia

Yarra Valley Water which has mapped their practices against the SDGs based on understanding what issues the organisation can influence.. These included clean water and sanitation, industry innovation and infrastructure and gender equality.

As another example, the National Australia Bank has a focus on working towards a more inclusive society, including financial inclusion. They are using the SDGs as a way to mobilise innovation to drive business and societal success. The Bank is supporting agribusiness customers to value natural capital for instance. The SDG of Decent Work and Economic Growth and No Poverty provide a lens for their work, especially in impact investing.

Learn more about La Trobe’s participation in the CR3+ Network.

Christian Schott, Victoria Business School, Victoria University of Wellington, New Zealand

The youth hostel association of NZ is one of the largest accommodation providers for budget conscious travellers in NZ and have set sustainability as a guiding principle for the entire organisation.  Their efforts to integrate economic, environmental and social sustainability have been exemplary and they are willing to take calculated risks to trial new or innovative ideas that have the potential to enhance their sustainability ambitions.  I have been working closely with YHA Wellington which is an exemplar of the broader YHA NZ network.

Whale Watch Kaikoura An inspirational Maori owned and Maori operated tourism business that carefully balances the need for environmental and economic sustainability with a strong commitment to social and cultural sustainability. Both Maori cultural interpretation and environmental protection are core principles of this whale watching business.

Learn more about how Christian Schott is bringing technology into the classroom to teach sustainability.

This post was originally published on the UNPRME’s Primitime blog.

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