The next presentation in the LBS Innovation Series is by Dr Stephan Buse, Deputy Director of the Institute for Technology and Innovation Management (TIM) at Hamburg University of Technology (TUHH). Stephan talks about academia-industry collaboration and engagement, and how universities can strengthen firms’ innovative ability.
Stephan argues that to succeed in emerging markets, especially in powerhouses like China and India, many companies from industrialised nations have had to change their established business models. In this environment, to remain competitive, a new way of thinking and acting is required. Frugal innovation is a strategic approach to deal with these new challenges.
According to Stephan, frugal innovation refers to products and services that seek to minimise the use of material and financial resources across the complete value chain. The objective is to substantially reduce not just price but the complete cost of ownership/usage of a product. By adopting this approach firms can develop products that bring better priced quality goods to the customer both in the Business-to-Consumer and Business-to-Business sectors. He also gives examples of strong university-industry collaboration through the use of ethnography an emerging tool used to better identify habits of consumers.
Watch his presentation below:
This blog is part of the LBS Innovation Series, developed by Dr Mark Cloney, Professor of Practice in Economics in the La Trobe Business School. The series was developed after the successful National Innovation Forum organised by La Trobe Business School, NORTH Link and Deloitte Consulting P/L.
More blogs in the LBS Innovation Series: