La Trobe Business School’s Department of Economics and Finance hosted a well-attended and highly successful Choice Modelling Workshop on 15 July 2016, at La Trobe’s City Campus. The workshop brought together international and Australian researchers on choice modelling and was organised by LBS academics A/Professor Buly Cardak and Dr Peter Sivey (RMIT). Presenters came from Monash University, University of Melbourne, UniSA, La Trobe University and the University of Kent, with most Melbourne and some interstate universities represented by academic staff and PhD candidates. It was pleasing and exciting to see both Marketing and Economics researchers presenting in and attending the same forum.
Choice modelling is a specialisation in empirical or applied research that sits between the use of survey data and the use of experiments. It involves researchers providing variation in hypothetical survey questions in order to elicit the preferences of survey respondents. There are many researchers in Australia using these methods in environmental, health and transport economics and in marketing.
Presenters and guests were welcomed by Head of La Trobe’s ASSC College, Professor Tony McGrew. The day involved a diverse range of research presentations, including a paper by Professor Tony Scott (University of Melbourne) that investigated how much time doctors and specialists want to spend working in public hospitals; a paper by Professor Harmen Oppewal (Monash University) that studied how the marketing of tourist destinations to time constrained tourists; a paper by Professor Iain Fraser (University of Kent at Canterbury and LBS) that used eye tracking to test what parts of packaging respondents were looking at when making food choices; and a paper by Professor John Rose (University of South Australia) that investigated people’s car purchasing choices under budget constraints, with interesting findings about choices after people are forced to make budgeting allowances when planning a car purchase.
These are details of only some of the presentations, information about all seven presentations and in some cases, slides and papers are available, here.
Guests and presenters left the workshop excited and inspired about the research presented and were hopeful that the Choice Modelling Workshop might become an annual event.