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The “Aldi way”

LBS researcher Dr Angela McCabe and Dr Tom Osegowitsch (University of Melbourne), wrote an article for The Conversation on the secret to Aldi’s success.

Aldi’s strategy

An important element of Aldi’s strategy is a severely limited range of “preselected” products, overwhelmingly private brands. The company’s smaller range (some 1,500 store-keeping units as opposed to 20,000 to 30,000 in a large Coles or Woolworths outlet) has several advantages – in terms of store footprints, warehousing infrastructure and supplier discounts, to name a few.

Strategy has limits

In embracing the “Aldi way”, the company has made hard strategic choices. But it’s turning away shoppers who value things other than what’s on offer at Aldi – larger choice, established brands, more service, plusher stores, in-store bakeries and delis or expanded fresh food sections. As a result, Aldi’s growth in Australia is going to reach its limits.

Read the full article here:

The secret to Aldi’s success is choosing what not to do

 

Angela McCabe is a Lecturer in the Department of Management, Sport and Tourism at La Trobe University. Angela McCabe’s research focuses on the mechanism of knowledge transfer and knowledge co-production in cross-sector collaboration. Her work has contributed to understanding the way in which behavioural and institutional dynamics affect teamwork and the production and dissemination of knowledge within university-industry-government networks.

Watch: What failure can teach you

This article was first published on Nest, a haven of new ideas for people who are all kinds of clever. Read the original article.

Being able to bounce back after failure, learn from your mistakes and forge ahead with resilience are vital skills both in and out of the workplace. According to one survey, 91 per cent of HR decision-makers predict that resilience will be key to employability in the next few years.

For Michelle Gallaher, La Trobe alumnus and 2017 Telstra Victorian Business Woman of the Year, failing is one of the most important things you can do. Watch our video to find out what Michelle learned from failing her first degree, and what failure can teach you.

Develop your resilience through La Trobe’s Career Ready Advantage program.

LBS alumni event a huge success!

On 25 October, La Trobe Business School welcomed Dr Fiona McKenzie from the Australian Futures Project for the school’s annual Alumni Event.

Dr Fiona McKenzie was welcomed by La Trobe Business School’s Head of School, Professor Paul Mather. Event attendees included LBS alumni, university and industry stakeholders.

In her speech, Dr Fiona McKenzie spoke about how businesses today are influenced by massive digital disruption and are taking the opportunity to expand globally. This trend has often caused businesses process transform and jobs performed by people to be redefined.

La Trobe Business School would like to thank Dr Fiona McKenzie for attending!

Will robots take our jobs?

Find out more about how the digital disruption will affect the future of work at our upcoming La Trobe Business School Alumni Event with Dr McKenzie.

This article was first published on Nest, a haven of new ideas for people who are all kinds of clever. Read the original article.

Technology advances are rapidly changing the world of work as we know it.

PwC predicts 44 per cent (5.1 million) of current Australian jobs are at high risk of being affected by computerisation and technology over the next 20 years. ‘By “high risk”’ the PwC report clarifies ‘we mean there’s a greater than 70 per cent chance the job could be automated by technology’.

La Trobe Futurist Dr Fiona McKenzie discusses the challenges and opportunities of digital disruption in the future workforce, and how we can adapt.

What jobs will become automated?

The 2015 PwC report says jobs most likely to be affected are those where computer learning systems or robotics are able to perform simple and routine tasks faster and more accurately than humans. ‘These typically include unskilled or low-skilled activities in offices, factories and shops,’ it states.

Dr McKenzie says we’re already seeing the seeds of automation in our neighbouring countries. ‘There’s change happening in the manufacturing space with automated robots and co-bots (collaborative robots), which are potentially going to totally change the garment industry and affect employment for millions and millions of people in Asia.’

‘What’s interesting,’ Dr McKenzie further points out, ‘is that people in mid-level jobs are now starting to feel the pinch too.

‘People thought skilled-labour would be safe from automation but in actual fact there are developments where relatively sophisticated tasks can now be automated too.’

Dr McKenzie says ‘I’m hesitant to say whole sectors’ will be automated or safe from automation. Rather, ‘there will be chunks of every sector that will change.’

Roles that require creative thinking, emotional intelligence, intuition and ‘all those things that humans have the advantage on’ will be safe in the near future. As will jobs that require human, face-to-face interactions, such as those in the healthcare sector.

What opportunities can digital disruption offer?

‘We tend to fear that what we don’t know, but automation creates a whole opportunity for something else to be augmented,’ explains Dr McKenzie.

For example, a nurse whose job is to deliver food to patients may find there’s an automated delivery cart that can soon do just that. ‘This can create the opportunity for the nurse to spend more time sitting with the patient, measuring blood pressure and providing better care,’ Dr McKenzie says, ‘and in fact Sydney’s Royal North Shore Hospital introduced automated guided vehicles to move linen and food back in 2012’.

The advent of the internet and the ability to instantly connect with others across the globe has also enabled the rise of ‘digital nomads’ and freelancers to work from anywhere in the world for anyone in the world.

CSIRO’s recent report into ‘Tomorrow’s digitally enabled workforce’ ‘identifies plausible [future] scenarios via which the many – possibly most – Australian workers become portfolio workers and freelancers’.

Dr McKenzie says, ‘There’s a huge cohort that will be highly skilled, in demand and able to shape their future – and they’ll flourish in this environment.

‘There’ll be lots of opportunities in terms of entrepreneurialism, portfolio work, creating your own identity, being able to work around the world and doing work you’re interested in rather than being tied to one job.’

The rise of portfolio work and the gig economy could mean people can choose flexible work like nights, weekends and part-time, which could be particularly beneficial to parents.

It could also open up more doors for rural dwellers to work remotely for urban and international companies.

The dark side of the precariat workforce

The flipside of the rise of the precariat workforce – that is a working class characterised by ‘precarious work’ – could be that lack of job security increases stress and anxiety for some.

‘The precariat, that concept of “the new vulnerable” in the workplace is important to pay attention to because it is potentially a large cohort of people, says Dr McKenzie.

‘People may feel unsafe, they may feel insecure and like the economy is not ticking along. That plays out in all sorts of ways in politics and society and mental health.’

Dr McKenzie also wonders: ‘If we’re all working in a gig economy, what happens if we don’t have employment contracts and super?’ There’s talk of basic universal income, but we’re yet to know how that might play out.

Similarly, for an aging workforce expected to work into their 70s, Dr McKenzie says we might need to challenge assumptions and paradigms around retirement. People in this age-group might work on a semi-retired basis, they could work as business mentors, or perhaps unpaid roles like childcare and volunteering that this cohort regularly partake in will become financially rewarded roles.

The blurring of work boundaries that means we can potentially work remotely for overseas organisations, could also mean a lot of home-grown jobs are taken offshore.

In 2012, every third adult in OECD countries had a tertiary degree reports CSIRO. ‘That’s a massive cohort of young people coming through with higher education degrees worldwide, and what does that mean if work is more mobile?’ asks Dr McKenzie. Answer: competition for work increases.

How can we prepare for the future workplace?

To make the Australian economy and Australian workers competitive in the future, Dr McKenzie says we need to look at ‘how we can be the best in the world at the different industries we have and make sure we are winning jobs as well.’

Ultimately, Dr McKenzie says it’s less about the pace of digital disruption, and more about how quickly we respond to it. Dr McKenzie asks whether governments and others ‘will choose to be leaders on this or wait to react.’

‘The important point is that it’s not small. If you think about the Great Depression, unemployment was only around 25 per cent and here we’re talking about 44 per cent of jobs at risk.

‘We’re at six per cent unemployment and it doesn’t take a big shift in unemployment for people to really feel the impact. I hope we’ll all be proactive on this one.’

Find out more about how the digital disruption will affect the future of work at our upcoming La Trobe Business School Alumni Event with Dr McKenzie.

 

LBS Alumni Event: The changing nature of work

We are living in a time where businesses are influenced by massive digital disruption and are taking the opportunity to expand globally. This often requires entire business process transform and jobs performed by people to be redefined.

Join us as leading expert in the changing nature of work Dr Fiona McKenzie, discusses how business leaders can prepare for the future, and the skills required to take advantage of new opportunities.

About the speaker

Dr Fiona McKenzie, Co-Founder and Director of Strategy, Australian Futures Project: Dr Fiona McKenzie is a human geographer with a PhD on innovation and expertise in both public policy and academic research. At the Australian Futures Project, Fiona has led the design and implementation of a range of unique programs, including social innovation labs.

Panel Event

Date: Wednesday 25 October 2017

Time: 5:45pm – Arrival, 6:00pm – Presentation, followed by Q&As, 7:30pm – 8:30pm Networking, canapes and drinks

Venue: La Trobe University City Campus, Level 20, 360 Collins Street, Melbourne

Cost: Free

Register: Please register via the corresponding event page. Please RSVP by Friday 20 October.

Game on: life as an intern with the Melbourne Rebels

Ever wondered what goes on behind the scenes of a professional sports game?

La Trobe student John Tran did, and this curiosity led him to an internship with the Melbourne Rebels Rugby Union Club.

A dream come true

John Tran is in his final year of a Bachelor of Business (Sports Management). As part of this course, students are required to find and complete an internship at a sports club.

When his sports practicum coordinator posted an internship with the Melbourne Rebels on the student noticeboard earlier this year, John, a lifelong sports fan, jumped at the opportunity.

‘I watched a lot of sport as a kid and I always wondered what went on behind the scenes,’ he says.

‘Obviously a lot of people are just focusing on the game, but I’ve learned that there are a lot of things that need to happen for the event to run properly.

‘It’s pretty hectic behind the scenes with everything that needs to be set up and packed down. Among other things, we have to make sure the media are sorted, and that the sponsors’ expectations are being met.

‘As a business, we need to make sure that the sponsors are satisfied with the signage that goes around the stadium and so on.’

While it’s an exciting position for a young sports fan, it’s also a demanding one. Luckily, John was well prepared by his sports practicum coordinator.

‘Before the internship started, we had classes about what to expect, what to do, and how to do it, so that helped a lot. I was also able to put into place a lot of the theory that we learned in sponsorship and events management, two earlier subjects for this course.’

A typical day at the club

In addition to his studies and part-time job, John spends up to three days a week at the club. On a weekday, he’ll be there from 10 am to 5 pm, preparing for game day.

‘We do operational activities, so things like contacting sponsors and making sure they have everything they need,’ he says.

‘We’ve also got to make signs for the locker rooms, so that players know where to go, and signs so officials know where to go, and where to sit, and so on.

‘Then there’s fan activations. For example, there is a Land Rover one where fans come and throw a ball at a target, and we’ve got to make sure that it’s set up in a place where the ball won’t go on the street and is easily collectible. So, I have to use what I’ve learned about OH&S for that!’

This weekday preparation all helps relieve some of the pressure on game days, which are full on. While kick-off is usually in the late evening, John gets to be there behind the scenes much earlier.

‘On game days we’re there from 11 am setting up. We set up, we pack up, we supervise kid’s activities… Timing is critical, so we have our running sheet that says what we need to do and when, and we’re constantly checking things off as we go. It’s a full on, exciting day, and we don’t really get to stop!’

Graduation and beyond

With just one subject to go next semester, the end of John’s degree is well within sight. He hopes his internship with the Melbourne Rebels will be a stepping stone to a graduate position.

‘I think that I will have a lot of connections at the end of this, and I’ve got a lot of experience learning from a professional sports club,’ he says.

John ultimately hopes to use his newfound connections and experience to obtain a job at the end of this year in an events role with a professional club.

‘But just getting the connections and having the experience is the main thing, and this internship has definitely helped me to achieve that.’

Looking to bolster your real-world experience with an internship? Look no further.

Innovate or Perish! Australia’s Innovation System

La Trobe University Professor of Practice in Economics, Dr Mark Cloney, questions popular reports that Australia performs badly in industry-university collaboration and innovation when compared to other OECD countries.

If Australia’s current innovation policy is based on questionable OECD data might the Australian Government run the risk of targeting scarce resources into the wrong areas as it prepares its strategic plan for Australian Innovation to 2030?

Concerns over the performance of Australia’s innovation system caused the Australian Government to undertake a Senate Inquiry (2014) and then flag innovation as a major policy focus when it announced its $1.1 billion National Science and Innovation Agenda (Commonwealth of Australia, 2015). A central element of that policy statement was to substantially increase university-industry collaboration on the basis that such alliances internationally have become a prominent feature of the knowledge-based economy, dealing with the speed of transformation and economic disruption.

Australia, like the rest of the global economy, is facing significant structural change in the coming decades which offers both challenges and opportunities. Some suggest 40 per cent of today’s jobs will no longer exist in 10 years and that changing technology (robotics and artificial intelligence etc.) and new business models will continue to disrupt ‘old’ business processes and structures. Others say that this same disruption will also create new growth markets.

So is Australia’s innovation glass half full or half empty?

One strategy in meeting challenges and opportunities is adopting continuous innovation and the uptake of innovative skills and technologies. Continual innovation results in new markets, mindsets, skills and organisational re-design which are critical drivers of productivity and growth.

According to Universities Australia (2017), universities are central to skilling and upskilling the next generation of Australian entrepreneurs and startups and thereby improving Australia’s innovation system and sustainable growth. Its research finds that more than four in five Australian startups founders are university graduates (Universities Australia, 2017, p.3) and that startups were the largest contributor to job creation in Australia in the last decade (Universities Australia, 2017 p.8).

As suggested, the health of Australia’s innovation system still remains subject to conjecture and contrasting opinions with, for example, Australia is sitting at the bottom of OECD (2015) rankings in terms of university-industry collaboration. Moreover, according to Global Innovation Index (2017), Australia slid further down the world rankings in terms of innovation inputs and outputs from 19 to 23 in the latest world rankings among 127 countries (Cornell University, INSEAD, and WIPO, 2017). However, is this really the case?

A report by IP Australia challenges the notion that Australia is at the bottom of the OECD university-industry collaboration index arguing that this finding is based on questionable data selection. For example, when you focus on patent applications filed by an Australian university with a collaborator (business partner) Australia moves to the middle of comparable international tables (IP Australia, 2017).

The city of Melbourne, home to nine universities, was recently named as the ‘most intelligent community’ in the world at the Intelligent Community Forum in New York in June 2017. Based on six intelligent community indicators the New York think tank pointed to Melbourne’s broadband speed, research institutions, new innovation precincts and its focus on sustainability as its major strengths.

The challenge seems to be that Australian universities specialise in innovative research to answer fundamental questions, while businesses have specialist skills in commercialising and implementing products, services and ideas. However, university research can be often disconnected from the innovative needs of business (e.g. startups and SMEs) and not-for-profits.

So is there a disconnect? If so, why the disconnect? Or, are we doing better than we think?

Our National Innovation Forum on September 28 and 29 in Melbourne features  Dr Benjamin Mitra-Kahn, Chief Economist at IP Australia, and Dr Charles Day, CEO of the Office of Innovation and Science Australia. They will explore the current health of Australia’s innovation system. The Forum also presents industry and academic perspectives on how we can continue to improve innovation through university-industry collaboration and engagement, particularly for startups and small- to medium-sized enterprises (SMEs) through the use of business accelerators and incubators.

No doubt the forum will shed some more light on whether Australia’s innovation glass is indeed half full or half empty, and where the Australian government may choose to target its resources to achieve its 2030 vision for Australian Innovation.

LBS Events Management Student completes placement at Disney: “I really felt that Disney helped me to grow my confidence and strengthen my communication skills.”

By Jessica Guirdanella

After graduating high school, I realised my love for helping people and making them smile. Volunteering was the way I found to incorporate this into my everyday life. I volunteer for multiple corporations, including several non-profit ones that have helped my gain experience within my field of study, Business Events Management/ Marketing (La Trobe University). Through this, I learnt I was a practical hands-on learner and could grow my skills when I was working in and outside my field assisting in new projects. I would always be open minded in trying new tasks.

Interning at Disney

In October of 2015, I applied for a Cultural Exchange Program sponsored by the Walt Disney Company. After an interview and a long wait, I received the wonderful news that I had been chosen to be a Cast Member at Walt Disney World in Orlando, Florida. Participating in the Internship meant that I would delay finishing my current university course by a year, although to work for Disney was always a dream.

On the program, I was given the role as a Life Guard at a Disney Resort. This meant that people’s safety was my responsibility every day. Professionally, I found myself in many interesting situations. However, this never stopped me to create Magic for all the guests. Making people smile is something I live by and at Disney I was able to go above and beyond in my role to create that happiness. Whether it was getting a child balloons for their birthday or for conquering the ‘scary’ slide, surprising families with the unexpected and having a positive conversation with someone was a great aspect of the work.

Being a Cast Member for one of the largest and most well-known companies worldwide taught me many things. I learnt the ins-and-outs of what it takes to run such a large company. I was surrounded by amazing fellow Cast Members, coordinators and a leadership team that was always assisting their cast members so they could excel in their role. I was extremely grateful when I learnt that I was getting trained in one of my dream roles: Resort Activities. This allowed me to put my skills in working with children to use. I would get to run activities and make sure all kids where smiling and happy!

Half way though my program it was announced that I was receiving a Quarterly award. This award is awarded to Cast Members who perform their role at exceptional standards. I really felt that Disney helped me to grow my confidence and strengthen my communication skills.

What I Learned

One of the things I’ve learnt in my time with the Disney Company is that you’ll always get the work you put in back in another rewarding way. The experience also taught me how important it is to make people smile. I made it my goal to go into work every day with a positive attitude, and got nothing but positive in return. Of course, there were situations where my day was turned upside down, but I always used these situations as something I could learn from.

While overseas, I was sent the news that I had been nominated for a Victorian Young Achievers Award within the leadership category. I was recognised for my work in the community. It was extremely special and has inspired me to continue doing what I’m doing.

If I could give anyone advice, I would tell them to follow your dreams. Don’t let anyone tell you what path to take in life, create your own. If things get difficult, stay positive, find a solution and take it as a learning experience, help others and never forget to Smile.

If you’re considering volunteering, whether it’s to help you gain experience in your field of study or wanting to play a part in making a difference in your community, DO IT! Volunteering is a great way to network and get to know people who are like mined, where you’re assisting with an operation as well as building your own skills.

Gaining work experience is something we encourage our students to complete during their studies. We offer several possibilities for students to gain experience as part of their degree.

All LBS School’s Human Resources Degrees now AHRI accredited!

La Trobe Business School AHRI accreditation

Recently, La Trobe Business School received notification that the Master of Management Online (Human Resource Management), has officially been accredited from 2018 until 2020 by the Australian Human Resources Institute.

What does it mean to be a good HR manager?

According to AHRI, working in HR requires more than just good people skills. When evaluating a university’s course, AHRI’s National Accreditation Committee (NAC) focusses on seven key AHRI competencies for tertiary HR management courses. These are set out in their ‘HR Model of Excellence’. The competencies are based on current trends in the industry and university landscape and summarize the key aspects that drive a good HR manager. Being a good HR manager means having the following capabilities:

  1. Being business driven and having the ability to align people management with business objectives and the external environment,
  2. Setting the HR vision for the organisation and driving to success,
  3. Identifying and responding to stakeholder demands, as well as managing relationships,
  4. Building organisational capability through high performing people,
  5. Exercising influence and providing HR advice to achieve objectives,
  6. Applying expert HR knowledge to deliver value to the business,
  7. Facilitating change in response to internal and external operating environments.

AHRI accreditation is granted to eligible tertiary institutions by the organisation’s NAC, after an intensive reviewing process based on this HR Model of Excellence. Through these application procedures, the AHRI and the NAC strive to maintain a high standard for HR courses nationally and internationally.

The Donald Whitehead Building has officially been opened!

Donald Whitehead building

Donald Whitehead building

On 30 August 2017, The Donald Whitehead Building was officially opened. As a part of the Melbourne Campus masterplan, the building has undergone a full refurbishment and now features brand-new cutting edge teaching and learning facilities.

The refurbishment aimed to create a lively connected space with upgraded staff accommodation, teaching, research and specialist lab spaces, including the Finance Trading Room, the LBS Data Analytics and Cognition Lab, the lab for the Research Centre for Computers, Communication and Social Innovation (RECCSI) and the LBS Judgement and Decision Making (JDM) Lab.

The refurbishments support the University’s Future Ready objectives to instil future-ready graduates with a responsible sense of leadership.

After a Welcome to Country by Dr Julie Andrews, the building was opened by the Head of La Trobe Business School, Professor Paul Mather, as well as La Trobe University’s Acting Vice-Chancellor Kerri-Lee Krause and the University’s Pro Vice-Chancellor Antony McGrew. Both stakeholders and staff members were able to tour the building and see the new facilities on the day.

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