La Trobe Business School’s Professor of Entrepreneurship Alex Maritz recently delivered a keynote address at the Mature Entrepreneurs Conference organised by Sarina Russo Entrepreneurs. The Conference was part of Entrepreneurship Facilitators, an Australian Government initiative targeting nascent start-up entrepreneurs.

Sarina Russo Entrepreneurs

Sarina Russo Entrepreneurs provides individuals in the Ballarat, Moorabool, Golden Plains, Central Goldfields, Hepburn and Pyrenees regions of Victoria with free and practical support to encourage them to start a business as a way to create their own job. They provide services and advice such as mentoring, education on business industries, help to take a business idea to the next level and setting realistic goals and time frames (business.gov.au).

Mature Entrepreneurs Conference

Mature entrepreneurs represent the fastest growing sector of entrepreneurship in Australia. There are many reasons and many advantages to starting a business later in life. Mature age Australians face unique issues and opportunities in today’s labor market and self-employment is becoming a more attractive and viable option for older people wishing to be their own boss. 

The conference was specifically designed for people aged over 50 and explored the theme of entrepreneurship and self-employment as an alternative pathway or option to employment. The keynote address delivered by Alex was titled “Entrepreneur Start-Up Myths Exposed – the Rise of Mature Entrepreneurs in Australia”.

Alex giving his Keynote at the Mature Entrepreneurs Conference
Alex giving his Keynote

Close to 100 delegates, ranging from government officials, mentors and nascent entrepreneurs, heard about the significance of senior entrepreneurship. In his keynote address, Alex identified senior entrepreneurship as the fastest growing sector of entrepreneurship. There is a 9.3% participation rate (3% above that of developed nations), 34% of all entrepreneurs are senior entrepreneurs, and this sector contributes approx. $11.9bn to the Australian economy. Alex also talked about the benefits, which include behavioural, economic and psychological impacts. Adults over 50 are more likely to be self-employed than younger adults are more efficient and successful than their younger counterparts.

For further information on this thought provoking presentation, plus inspirational stories from guest speakers and entrepreneurs, visit http://www.matureentrepreneurs.com.au.

Media appearances by Alex on this topic

Only yesterday, Alex was interviewed on ABC National Radio by Myf Warhurst about why seniorpreneurs are the new force in the digital age. Click the link to listen back the interview: Why seniorpreneurs are the new force in the digital age

Alex was also recently interviewed by The Herald Sun. Click the link to read the article:  How seniorpreneurs are shaking up the start-up sector