In this presentation, Joe Manariti, General Manager Melbourne and Avocado Category at LaManna Premier Group (LPG), discusses the challenges of managing consumer expectations and the quality of farm management across the agribusiness value chain.

About Joe

Prior to joining LPG, Joe completed his Economics and Finance Degree at RMIT University, managed his family’s fresh produce retail business at the Queen Victoria Market and worked 3 years in financial planning. Joe joined LPG in 2011 in the role of Market Sales Manager at the Footscray Market, has progressed through the organisation, and now manages the Melbourne business. He is responsible for market sales and operations as well as two distribution centres in Footscray and Yarraville.  Joe is also responsible for LPG’s national avocado supply and sales program, national service provision, ripening and supply services. In March 2016, Joe was elected Advisory Board Member of the Melbourne Market Authority.

Search for efficiency

Joe’s presentation offers insights to innovation and research into diseases for different fruit and vegetable varieties from LPG experience. LPG is one of Australia’s largest fresh produce supply-chain companies and invests heavily in research and development, funding new frontiers in horticulture, packaging and cold transport and distribution. In his presentation, Joe emphasises the need to continue to search for efficiencies, which get products to consumers in the shortest possible time and in the best condition. In addition, Joe stresses the importance of gathering and analysing data to understand how the growing and harvest processes, transportation and retailers experiences affect consumer choices.

Please enjoy Joe’s presentation.



This blog is part of the LBS Innovation Series, developed by Dr Mark Cloney, Professor of Practice in Economics at La Trobe Business School.

More blogs in the LBS Innovation Series:
- LBS Innovation Series: Gaps to perfection
- LBS Innovation Series: Building a global business in a period of disruption
- LBS Innovation Series: Is the Australian agriculture sector ready to grow?
- LBS Innovation Series: Agtech – Agriculture’s Disrupter or Saviour?
- LBS Innovation Series: Crossing the Chasm – Agtech & innovation ecosystems
- LBS Innovation Series: Innovation and the Victorian Chamber’s Agribusiness Taskforce