Over the last years, the agtech sector has taken off with a proliferation of agtech and foodtech accelerators and incubators across the country. Agtech will become increasingly important in driving Australia’s agricultural innovation but is the sector ready? Andrea Koch discusses how Australia can grow its own agriculture innovation ecosystem.

About Andrea

Andrea Koch is the Principal of Andrea Koch Agtech, an agricultural technology strategy, marketing and product development consultancy. Andrea is also a director with the National Farmers Federation Board and SproutX, Austalia’s first agtech accelerator.

Andrea holds a Bachelor of Business (Marketing) and a Master of Sustainable Development and is from a fifth-generation Australian farming family. Her family background and varied career allow her to bring together farming and digital technology. She sees a future where digital technology underpins our farming sector being the most competitive and innovative in the world.

The rural versus the urban world

Australia has a unique agricultural research, development and extension system and Andrea sees a divide between what she describes as the ‘rural world’ and the ‘urban world’. On the one side there are users of on-farm technology – that is the farmers and the ‘ecosystem’ of rural suppliers, advisors and consultants. On the other side, are the investment and finance community, tech developers, urban based research institutions and the agri-political groups. These worlds are somewhat disconnected, and Andrea presents some of the changes that are required.

Please enjoy Andrea’s presentation.



This blog is part of the LBS Innovation Series, developed by Dr Mark Cloney, Professor of Practice in Economics at La Trobe Business School.

More blogs in the 2019 LBS Innovation Series: