La Trobe’s MBA students gain practical experience, deeper perspectives on business challenges and valuable contacts through a new subject that was launched in July 2018.
The Business School worked with local economic development organisation NORTH Link and other partners to identify businesses in Melbourne’s north that would benefit from a semester-long MBA consultancy. The result was a broad range of projects that will make a positive impact and directly benefit priority industry sectors in the region.
Dr Geraldine Kennett, MBA director and subject coordinator, explained that the subject has a positive impact on both students and businesses.
“Companies in our region get real assistance in solving a business challenge, which contributes to local economic development. At the same time, our MBA students use their expertise to gain real-world consultancy experience, with individual mentoring from their lecturers throughout the project. It’s a genuine win–win.”
MBA student Abdul Majeed Mohammed undertook a consultancy with the Brunswick Business Incubator (BBI), which provides premises, advice, services and support to new and emerging businesses. His client needed a marketing campaign. Abdul worked on the premises one day a week, got to know the tenant businesses and produced a detailed report that included recommendations on how BBI could remain self-sustainable in the future.
“The project gave me a unique opportunity, because you don’t normally get to do an internship in consulting. People don’t open their business to you so you can practise,” said Abdul.
“With this subject I learned a lot – how to write a consulting report was a challenge at first – and I learned how to operate on a tight timeline.Ultimately, I hope my recommendations help the incubator to succeed and grow long term. The subject was definitely a great experience.”
Abdul was invited to present his report to the BBI Board of Directors, leading to him making valuable contacts in his career field.
This new subject is a great example of how the La Trobe MBA assists students to accelerate their careers through a practical, industry-focused approach.