Businesses are operating in environments with increasingly large and complex sets of data. This revolution of data is hitting every industry. Every organisation now has the power to harness large amounts of information that can help inform strategic decisions.
La Trobe University organised a panel discussion among leading industry experts to discuss and explore the synergy between data and strategy, whilst highlighting the importance of developing strategies to become a data-driven organisation.
- Phil Bolton: Director at PwC Australia, who also leads the Safety Analytics practice. He has been delivering data analytics projects to businesses across a broad range of industries and countries for over 15 years.
- Edith Cheng: Head of Digital Marketing & Analytics at Lens10, a digital analytics agency. Starting out in digital marketing, she developed an interest in analytics and specifically custom analytics integrations, which enable organisations to unlock the value of their data in innovative ways.
- David de Garis: Director in Economics, Markets, Corporate & Institutional Banking at NAB. He is a business and financial markets economist and consults with clients ranging from the Bank’s agribusiness and corporate clients, to institutional clients at home and abroad.
- James Fazzino: Vice Chancellor’s Fellow at La Trobe University. James is an LBS alumnus and recently concluded a highly successful eight-year term as Chief Executive Officer and Managing Director of Incitec Pivot Limited.
Many LBS staff and students as well as people from outside the university attended the insightful event. The evening was opened by Professor Jane Hamilton, Dean and Head of the La Trobe Business School who mentioned that the university is excited to be at the forefront of this data revolution.
Watch the video to see how the panellists discuss questions such as: How do you see data influencing strategic decision making? Which business sectors are ‘doing data’ well? And do you have data influence your strategy, or do you use data for hypothesis testing?