The LBS Innovation Series brings you a presentation by Antonio Palanca, CEO and Co-founder of the HiveXchange. Antonio presents a case study on the HiveXchange and talks about fresh innovations in traditional food supply chains.
HiveXchange has created a new form of business to business e-commerce called trust-based e-commerce which is designed specifically to meet the challenges in perishable produce supply chains. Antonio mentions that organisations over a 20 year period have tried to introduce online buying models into the fresh produce supply chains but have failed.
Antonio was formerly with Sun Microsystems where they used WaterFall project methods to launch big technology projects. He talks about this experience and how it taught him that this old approach to software design of define requirements, design, build, test, and launch was no longer viable. Instead the HiveXchange embarked on the use of ‘start-up science’ and the lean canvas. He describes the company’s journey and how the use of lean canvas methodology shaped field experiments and prototypes to reveal problems early. This became the foundation of HiveXchange’s trust based e-commerce software. The benefit of this approach is that as you go through the stages you reduce risk and therefore become more attractive to investors.
Watch his story below:
This blog is part of the LBS Innovation Series, developed by Dr Mark Cloney, Professor of Practice in Economics in the La Trobe Business School. The series was developed after the successful National Innovation Forum organised by La Trobe Business School, NORTH Link and Deloitte Consulting P/L.
More blogs in the LBS Innovation Series: