Simon Pervan is the new Head of the Department of Entrepreneurship, Innovation and Marketing (EIM) in LBS. Business Newsroom sat down with him to ask him some questions about who he is, what made him come to La Trobe and other interesting facts about him.
Head of EIM Department: Professor Simon Pervan
Welcome to the La Trobe Business School Simon! Where do you come from and what brings you to La Trobe University? And could you tell a bit more about your history with La Trobe University?
My most recent university was Swinburne where I was Head of Department of Management and Marketing. Previous to that I have worked in many places including Deakin here in Vic, Southern Cross University in Northern NSW, Auckland University of Technology in NZ and the University of Bath in the UK. My history with La Trobe dates back to 1997 as an Associate Lecturer! While here, I did my PhD at Uni Melb and then left for Deakin in 2002. So it has been 15 years since I have worked here. I had been waiting for the DWB upgrade!
How will you be approaching your new role as Head of Department?
I think it is important as a Head of Department to be available to colleagues, to understand their hopes and aspirations and importantly their achievements. We all have different strengths in an academic group but we have the same need to feel valued – that is important to me that colleagues feel valued and supported in the achievement of that. I also want EIM to have an identity in the school. We can do that by knowing each other well and sharing a common vision for our success. We can also be noisy –strategic intent backed up by action is very important.
What do you know now that you wished you knew when you were a student at university?
At all times, ask questions if you do not understand – do not be afraid to do that. Always seek clarity. At postgraduate (PhD), while you should be continually managing your own work and motivation, it is OK to challenge and evaluate your supervision relationship. Be clear on expectations and understand it is your path to independent scholarship, which is very important in that process. Finally, do not have had a three-month-old son when starting a PhD!
What do you do to get rid of stress?
I run. Not very far but 3-4 times a week 6km or so. There is always a good reason not to go, but I know to just head out the door. Music and reading too.
Lastly, if people come across you at the coffee-machine, what’s a good conversation starter?
Why Tom Waits is possibly the greatest songwriter on the planet. How Everton faired in the EPL that weekend. The research you are working on. Not necessarily in that order.
Simon is Professor of Marketing and his research focuses on service workers and consumer behaviour with a particular interest in the expectations that customers bring to marketing exchange. He has analytical competences in structural equation modelling and scale development. His work has been widely published in recognised international journals including the Journal of Business Research, Industrial Marketing Management, Marketing Letters, Journal of Marketing Communications, and International Journal of Advertising. He was Co-Editor in Chief of the Journal of Consumer Behaviour (2009-2015) and was a principal investigator on a $220K, two-year OLT (Category 1) grant, examining the resource requirements of professional doctoral candidates in Australian business schools. Simon was an elected member of Executive Committee of the Australia and New Zealand Marketing Academy (ANZMAC) 2012-2015. He currently sits on the Editorial Board of Industrial Marketing Management and Engaged Management Review. Simon has also written three monographs published by Oxford University Press.