La Trobe Business School recently had the pleasure of hosting Prof Dr Markus Münter from Hochschule für Technik und Wirtschaft (htw saar), Saarbrücken, Germany. Professor Münter is the Chair of Microeconomics, Strategy and Entrepreneurship at htw saar, and built on previous collaboration initiatives between Dr Alex Maritz, Professor of Entrepreneurship at LBS. The duo has previously hosted Google Start-up weekends in Europe, together with initiatives at various start-up incubators and accelerators.
During his visit, Professor Münter enhanced research and engagement activities at La Trobe Business School, and in particular, presented his internationally renowned work on Disruptive Innovation to LTU’s PhD students, MBA students and Accelerator participants. He informed that disruptive theory is in danger of becoming a victim of its own success. Despite broad dissemination, theory’s core concepts have been widely misunderstood and its basic tenants misapplied. He demystified this by providing inferences from an economics of disruption perspective. He explained disruption from the context of technology regimes, origins of new knowledge and impact of firms and market structures. From a pragmatic perspective, he provided a galley of disruptive technologies, such as mobile internet, advanced robotics, automation of knowledge, AI, and next generation genomics. He specifically demonstrated disruptive innovation nuances applicable to entrepreneurs and start-ups, identifying disruptors such as airbnb, spotify, UBER, Netflix, WhatsApp and Alibaba.
Professor Münter has kindly made one of his presentations available here