Recently, La Trobe Business School’s Professor of Entrepreneurship, Alex Maritz, appeared on Channel 10’s morning show. He shared research outcomes from the recent nbn Silver Economy Report, where he collaborated on research and analysis on a national SeniorPreneur research project.
SeniorPreneurs emerge from retirement
The Silver Economy Report reveals that tech-savvy baby boomers are expected to contribute an additional $ 11.9billion to the Australian GDP in new ventures each year, Insights reveal that SeniorPreneurs are expected to start 14,000 new businesses each year; representing the fastest growing sector of entrepreneurship. 34% of all small businesses are lead by senior entrepreneurs. More than half (54%) of them claim they employ a predominantly online model in their businesses, with 61% of them preferring to upskill online. Be it motivation to create or supplement income (67%), pursue passion projects (58%) or keep mentally stimulated (55%), these tech-savvy boomers are undergoing a new renaissance.
The Silver Economy Report is available online, here.
The Studio 10 TV in-studio interview is available here (Professor Alex Maritz speaks at 1:48).
La Trobe Business School is at the cutting edge of innovation and technology when it comes to offering tech-savvy Entrepreneurship Education courses online. For more information, click here.