Professor Of Practice Antony Jacobson was invited to address Year 11 students on overcoming innovation challenges on 25 May 2017. This presentation was a follow on to students from St Helena Secondary College attending one of the three VCE Business Forums held by the LBS at La Trobe University in February this year.

In the lecture at St Helena Secondary College, Antony Jacobson explained that disruptive innovation doesn’t only satisfy existing consumer needs.  Rather, such innovation creates new boundaries, horizons, products and services that have not been thought of before. The innovator of today is a pioneer who takes our lives, imagination and our functionality to new and previously unimagined areas.

Professor of Practice Antony Jacobson sparked students’ enthusiasm by stating that, “in the coming years, the world will be focused and enthused by never before seen innovations and we will be reading about the schools and universities these innovative pioneers came from. Never underestimate your own ability, passion and intelligence as a potential disruptive entrepreneur and let’s in the coming years read about the world’s new innovators that have come from St Helena Secondary College and La Trobe University”

Professor of Practice Jacobson will be visiting numerous high schools through the remainder of 2017, addressing students about entrepreneurship and innovation opportunities, and making them aware of the exciting Entrepreneurship and Innovation courses and subject offerings available at La Trobe Business School.