La Trobe Business School

Month: December 2016

Student blogger for ASSC


By Sam Murphy

Hello all,

My name is Sam Murphy and I’m the student blogger for the College of Arts, Social Sciences and Commerce. You can check out the site here. The blog, called ‘Wise ASSC’, is a new outlet that is aimed at engaging with students on an informal level.

We’ll be giving you some great study and exam tips, introducing you to outstanding ASSC students and academics, as well as looking at upcoming ASSC and La Trobe events.

We’ve got some great content over on the blog already that relates to La Trobe Business School.

Just recently we had a chat to Daniel Nguyen, a lecturer and tutor at La Trobe in finance and economics who is also a PhD candidate. He spoke to us about his professional experience before La Trobe, winning a teaching award from the La Trobe Student Union, as well as giving students some tips for the exam period.

We’ve also recently just featured some great internship and work experience opportunities over the summer. Some of these opportunities include a Marketing internship, an HR internship and a Finance internship. Check them out here.

Finally, while it has finished, we looked over some great study and preparation tips for students undergoing exams. We also looked at some ways to stay productive over the SWOTVAC, as well as finishing end of semester assessments.  These tips will still be useful for summer semester and for next year.

We’ve got some great stuff planned for the rest of this month which all ASSC students should definitely look out for. We’ll also be back bigger and better than ever in 2017 so stay tuned for that.

Until then, happy end of semester!

La Trobe Business School Celebrates Recent Showcase in China

Expanding the development of entrepreneurship ecosystems, Professor Alex Maritz of The La Trobe Business School, recently provided a keynote address about enhancing entrepreneurship education in international and regional ecosystems at The Shanghai Institute of Technology (SIT). International and Chinese delegates were provided a smorgasboard of exemplar global entrepreneurship education initiatives, providing insightful and dynamic examples of developing entrepreneurship ecosystems. LTU is currently finalising an articulation agreement with SIT, enabling greater collaboration in teaching, research and engagement between LBS and SIT. Expect to see meaningful student and staff exchanges between programs and research centres between LBS and SIT.


Additional engagement between LBS and Chinese Universities resulted in  collaboration with Harbin Institute of Technology (HIT) in the Shandong Province. HIT is part of the Chinese C9 League (similar to the Australian GO8), and in the Top 10 Global Technology Innovation Institutes. In affiliation with The International Conference of Organizational Innovation (ICOI), of which LTU is a partner University, discussions were held regarding the 2017 Conference at the HIT campus in Wei Hai. Celebrating this partnership, Professor Alex Maritz, and Professor Xiofei Xu, President of HIT Wei Hai, met with leaders of ICOI and The School of Economics & Management, HIT.


“These impactful relationships and collaboration initiatives enhance LBS’s leadership and engagement with leading Universities in China, and our students and staff can look forward to meaningful education and research exchanges between these institutions”, said Professor Alex Maritz.


Emerging Scholar of Distinction – LBS Associate Professor Jennifer Laing


Associate Professor Jennifer Laing of the Department of Management and Marketing, La Trobe Business School, has been recognised as an Emerging Scholar of Distinction for 2017 by the International Academy for the Study of Tourism. The Academy was created to further the scholarly research and professional investigation of tourism and its membership of Fellows is comprised of highly accomplished tourism researchers from around the world. Up to three scholars receive this award every two years and applicants must be within 10 years of completing their PhD. It acknowledges Jennifer’s contribution to tourism research and her substantial publication track record of innovative, ground breaking research in top tier journals. This body of work includes 14 A* and 14 A ranked journal articles and theoretical contributions to knowledge in four main research areas – travel narratives, the social dimension of events, the role of tourism in rural and regional development and health and wellness tourism. As part of this award, Jennifer will attend the Academy Conference in Guangzhou, China in May 2017 and present on her work to the Fellows.


Yellowfin Partnership and La Trobe University Analytics Symposium

Australian-based global Business Intelligence (BI) and analytics software vendor, Yellowfin, has officially launched its industry partnership with La Trobe University, presenting the inaugural Yellowfin – La Trobe Business Analytics Challenge award during the La Trobe Analytics Symposium 2016, hosted at The Westin Melbourne (205 Collins Street).

The award was presented to the best performing participant in Yellowfin’s symposium session, Visual Analytics Workshop and Competition. Workshop participants received an intensive three-hour Yellowfin training course, and were then given the challenge of building a set of Yellowfin reports and dashboards for a specific target audience.

Yellowfin has supported the La Trobe Business School’s Master of Business Analytics course (LMBAN) throughout 2016, providing access to free Yellowfin licenses for student learning and teaching purposes, while also delivering a guest tutorial during the second semester.

La Trobe Business School’s Program Director for Business Analytics, Associate Professor Kok-Leong Ong, said that providing students with the opportunity to make industry connections and access leading software applications was an important part of the learning experience.

“La Trobe’s Master of Business Analytics includes strong industry partnerships to ensure that students can further their professional careers and keep abreast of the latest developments in the field,” said Ong. “As an Australian headquartered and developed analytics product, Yellowfin is a company that the La Trobe Business School is excited to be working with in order to provide students with the type of industry exposure required for success.”

Yellowfin Co-Founder and CEO, Glen Rabie, said that Yellowfin was pleased to be working with the La Trobe Business School to nurture homegrown analytics talent.

“Currently, both Australian and global workforces are experiencing an analytics skills shortage as many more organizations seek to extract value from their data,” said Rabie. “Assisting academic institutions at the forefront of BI and analytics education to meet that rising demand is essential. Yellowfin is proud to be working with La Trobe Business School to give the next generation of information workers the skills they need to help organizations truly benefit from business analytics.”

Winner of the inaugural Yellowfin – La Trobe Business Analytics Challenge, Kunal Pundir, said that learning new BI skills and applying them to potential real-life scenarios was highly beneficial.

“Yellowfin’s visual analytics workshop and competition provided a solid grounding in an industry standard product, while directly connecting that learning with outcomes that could benefit real-world organizations,” said Pundir.

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in Mobile BI, Collaborative BI and Embedded BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than 2 million end-users across 70 different countries, use Yellowfin every day. For more information, visit the Yellowfin website.

ASSC Professional Staff Awards-LBS success


On 12 December 2016, ASSC presented its professional staff awards in a ceremony held at La Trobe University’s Melbourne Campus.

These awards recognise the contributions of individual university professional staff members or teams of co-workers in the College, who have excelled in the performance of their duties, made outstanding contributions and inspired other members of the College community.

Across all categories, the university looks for nominations that demonstrate La Trobe’s cultural qualities of connected, innovative, accountable and care.

This year, several LBS staff members were nominated or awarded:

  • Winner of Collaboration award: Dr Kylie White: Dr Kylie White is part of the Curriculum projects team.
  • Winner of the ‘Innovation’ award: Donna Burnett: Donna Burnett is School Manager for La Trobe Business School. She won the innovation award, awarded to the staff member who develops new ideas or processes, or improves existing processes.
  • Winner of the ‘Unsung Hero’ award: Adam Heron: Adam Heron is a Senior Administration Officer (Accreditation) at La Trobe Business School. This award is presented to the staff member who provides exemplary service from behind the scenes.
  • Winner of the ‘Workplace Culture’ award: Donna Burnett. This award is presented to a staff member who contributes to a positive and healthy work environment.
  • Special Commendation for the ‘Extra Mile’ award: Dr Kylie White. This award is given to the staff member who goes above and beyond to deliver exceptional service.
  • Nominated for Collaboration award: MBA Team: The MBA team, consisting of LBS’s Belinda Westerlo, along with Hayley May and Kristy Lillyst, were nominated in the Collaboration category. This award goes to the staff member(s) who work collegially with and advocates for colleagues in or outside of the College.

2016 ASSC College and School research excellence awards


The Research Excellence Awards are awarded on a yearly basis, and designed to recognise and celebrate research performance across the College of ASSC and its schools, including LBS.

Each School award is valued at an amount of $5,000 to be spent on individual research activity in 2017.

Each College award is valued at an amount of $10,000 to be spent on School research initiatives, to be negotiated between the recipient and the Head of School.

This year, three La Trobe Business School researchers were presented with awards at a ceremony held in November 2016.


  • LBS Early Career Researcher Award: Dr Sajad Fayezi

Dr Sajad Fayezi is a Senior Lecturer in Operations and Supply Chain Management at La Trobe Business School.

For more information on Dr Sajad Fajezi’s research, see his staff profile.


  • LBS Mid-Career Researcher Award: Dr Jing Zhao

Dr Jing Zhao joined La Trobe University in July 2010. She completed her PhD degree at the Chinese University of Hong Kong in 2010.

For more information on Dr Jing Zhao’s research, see her staff profile.


  • LBS Excellence in Higher Degree Research Supervision award: Dr Clare D’Souza

Dr Clare D’Souza is an Associate Professor at La Trobe Business School. She works in the Department of Management and Marketing.

For more information on Dr Clare D’Souza’s research, see her staff profile.

Presitigious international award for edited book on the wine industry, including chapter by LBS researchers


By Paul Strickland

Earlier this year, an edited book was published titled Successful Social Media & Ecommerce Strategies in the Wine Industry, edited by Gergely Szolnoki (Geisenheim University) , Liz Thach (Sonoma State University Wine Business Institute) and Dani Kolb (Manager, Kellen Europe).

Chapter 5 in the nine chapter book is The use of Social Media in the Wine Event Industry: A case study of the High Country Harvest in Australia authored by Paul Strickland (LBS), Kim M. Williams (William Angliss Institute), Jennifer Laing (LBS) and Warwick Frost (LBS) from La Trobe Business School and William Angliss Institute. The book was written to focus on social media and ecommerce strategies currently being used in the wine industry and provides case studies of successful strategies that others may implement.

The editors submitted the book to the esteemed International Organisation of Vine and Wine (OIV), and on the evening of 17 October 2016 in Paris, the book won in the category ‘wine economy’.

Le Jury des Prix

De l’Organisation Internationale de la Vigne et du Vin décerne á

Gergely Szolnoki, Liz Thach et Dani Kolb

La Mention spéciale 2016 en Economie Vitivinicole

Pour le livre

Successful Social Media & Ecommerce Strategies in the Wine Industry

Editions Palgrave Macmillan

The awards presented every year by the OIV Award Jury are an international reference and recognized in the wine world. See the OIV website.

More information on the book can be found, here.

Full reference of the book chapter that La Trobe Business School contributed to:

Strickland, P., Williams, K.M., Laing, J. and Frost, W. (2016). ‘The use of Social Media in the Wine Event Industry: A case study of the High Country Harvest in Australia’ In G. Szolnoki, L. Thach and D. Kolb (eds), Successful Social Media & Ecommerce Strategies in the Wine Industry, New York: Palgrave Macmillan, pp: 74-92.

The photos supplied by Gergely, Liz, and Dani show the enthusiam of the evening along with a BIG thank you to all the authors of the book chapters.

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