La Trobe Business School

Month: October 2015

Suzanne Young at the CR3+ Conference – Governance and Sustainability


Dr Suzanne Young La Trobe Business School La trobe Management Head of Department Marketing Management

Dr Suzanne Young (Head of Department of Management and Marketing) will be a panellist on Governance and Sustainability and leading a stream titled: Sustainability Strategies labour Jobs and Work, during the CR3 + Conference.

The CR3 + Conference is a collaborative effort between ISAE (Brazil), La Trobe Business School (Australia), Audencia Nantes School of Management (France) and Hanken School of Economics (Finland).

All PRME (Principles for Responsible Executive Education) members, the four schools have been working together since 2008, in an effort to exchange ideas, pedagogical processes, curriculum and research in the area of corporative responsibility.

With the support of the Principles for Responsible Executive Education, the conference’s objective is to promote a debate, inspire changes and propose solutions for challenges related to sustainability and governance, interacting and reaching what UNESCO calls “The 5th Pillar of Education:” “Learning to change and to change society.”

More than a need, the strategic adaptation and the governance and sustainability processes are a social demand, manifested by public policies, by the company and by society. Thus, the study of problems and practices related to governance for sustainability becomes essential, and the Conference will be one of the mechanisms to generate knowledge to prompt these discussions.

We sat down to have a chat with Suzanne Young about what sustainability means for management, education, and the day-to-day decision-making process of companies.

  • How do you think this focus on sustainability in management has changed the relationship between clients and companies?

Suzanne Young: Companies taking this seriously build better and stronger relationships with a broad range of stakeholders. It is not just shareholders who are important but institutional investors, consumers, media, government, and communities. These companies believe that, in the long term, these relationships will build profitability, long term shareholder value, and minimise risk through the building of these relationships.

  • Do you think there is an increased market pressure from regulators and consumers to hold organisations accountable for their actions? If so, how do you think this has affected the management landscape?

Suzanne Young: Yes, there is pressure coming from changing regulatory environment such as changes to ASX Listing Rules and Best Practice Guidelines, there is pressure internationally for changes to laws and codes of governance standards and often, pressure comes from NGOs more than consumers per so. There is even pressure from institutional investors, including superannuation funds. This has resulted in Boards becoming more aware of changing expectations and landscape and of their own responsibilities. Structurally, we find boards putting in place more board subcommittees in areas of sustainability and risk. Plus, risk management is an increasing focus area.

  • What are some examples of how managers can take social, economic and environmental factors into account in the everyday decision making process?

Suzanne Young: These factors are increasingly being incorporated into their Risk Management Policies and Management processes. Hence managers incorporate them as they do other risk factors arising from their context into their forecasting of trends, decision making practices, strategy formulation and operating practices. This can be in the form of environmental considerations such as climate change and carbon emissions, land degradation, pollution, reafforestation; social considerations such as supply chain risks in terms of facilitation payments and bribery, labour rights, human rights, child labour, payment of wages, safety in the supply chain and in the use of contractors; and economic such as risk, long-term financial sustainability, and governance considerations including director remuneration, board structure and diversity, risk and audit sub committees, board decision-making.

  • How does this translate to university educating? Are there ways to make sure graduates are ready for taking up a leadership role while enjoying a sustainable future?

Suzanne Young: The PRME is a United Nations initiative that provides a framework for Universities and in particular business schools to ensure through their operations that they incorporate responsible management education in their teaching, research, dialogue and partnerships. This is done through ensuring “responsibility’ is part of each course that is offered such as in curriculum, assessments, examples, and incorporation of partnership with business and NGOs. Students become aware of real world problems and are more able to move from university to employment, while being aware of actual business contexts and real world issues business is facing. Subjects have been developed in areas of Sustainability and Global Citizenship, Responsible Leadership, Ethics and Business in Society. In addition to particular subjects, such concepts are built more broadly into examples and assessments in each course.


The 2015 conference will take place at ISAE, in Curitiba, Brazil, from November 11 to 12.

For more information on panels, programs and speakers, visit the 2015 CR3+ website.

Sport in Regional Australia Conference

La Trobe Business School Lauren Jackson Sport in Regional Australia Bendigo

On 9 and 10 November 2015, La Trobe Business School will be hosting the second Sport in Regional Australia Conference on the university’s Bendigo Campus.


In 2015 the conference will focus on a 360° view on sport within regional settings, including;

  • What makes sport and sporting events a success outside the metro area?
  • What do host towns want?
  • What do sports and event owners need?
  • What keeps participants happy?
  • What do regional clubs need to thrive?

Speakers include Australian professional basketball player Lauren Jackson and former CEO of the Australian Football League, Andrew Demetriou.

Plus, a one stop opportunity to sell your event to host cities with our exclusive ‘Host City Speed Networking’ session.

Find the complete conference program, here.

Who should attend?

The Sport in Regional Australia conference is the only sports conference targeted to the development of sport in regional and rural communities.

Everyone involved in the sport industry and interested in growing sport throughout Australia should attend, including:

  • State and local government
  • Government authorities
  • Regional sports assemblies
  • National and state sporting organisations
  • Local and regional sporting clubs and associations
  • Event owners
  • Sports business operators in sponsorship, event management and marketing
  • Sports management, marketing or business students


Date: 9 and 10 November 2015

Venue: The Capital Theatre, 50 View Street, Bendigo VIC 3550

Register: register via the event booking page.

Further information: Please contact Associate Professor Matthew Nicholson via, or (03) 5444 7905


La Trobe University National Water Forum – Are we ready for the next drought?


La Trobe University La Trobe Business School Water Scarcity drought Australia


Australia is commonly described as the driest continent on earth. However, on average Australians have more access to water per head of population than many other places in the world. The challenge of managing water in Australia is that rainfall is highly variable both spatially and temporally.

At the conclusion of the millennium drought Australians had witnessed several policy successes and arguably a number of policy failures in response to drought. Rather than dwelling on these, this year’s Water Forum asks ‘are we better prepared for drought given the current policy and institutional settings?’

The 2015 Water Forum, organised in part by La Trobe Business School academics Professor Lin Crase and Dr Bethany Cooper, will focus on preparedness for drought and the prospect of better dealing with water shortages. As with previous events the Forum will use high-calibre keynote speakers to give shape to the theme of the Forum and also provide an opportunity to divide into separate industry strands of interest covering:

  •  Environmental Water
  •  Urban Water
  •  Agricultural Water

The Forum is free, and open to practitioners, policy makers, researchers and resource managers. We welcome involvement by early career professionals.


Date: Thursday 12 November 2015

Time: 8am – 4pm

Venue: Main Lecture Theatre, La Trobe University, University Drive, Wodonga

RSVP: Call the Center for Water Policy and Management on 02 6024 9835, email us at or register via the corresponding webpage.

Centre for Sport and Social Impact (CSSI) partners with VicHealth to get more Victorians active!

In the 1970s the archetypal Australian beer-swilling, couch-dwelling character ‘Norm’ was introduced to Australian audiences. Through a series of television advertisements, cartoon Norm was encouraged to get off the couch, put down his beer and turn off the telly, in order to ‘get more out of life’.  Life Be In It was a revolutionary public health awareness campaign that tried to educate Australians that they couldn’t catch obesity and the catalyst for better health was sometimes as simple as getting up and walking somewhere.

40 years later and Australia still has an obesity and activity problem –  less than a third of Australians are getting enough physical activity to benefit their health – one that the Centre for Sport Social Impact (CSSI) will be helping to solve in partnership with VicHealth, State Sporting Associations and Regional Sport Associations.

“We’re going to be working with a variety of State Sporting Associations to determine whether their programs attract the right kinds of people – that is, those who are relatively inactive – and whether the programs make a difference to their lives,” – Dr Matthew Nicholson.

Funded for $800,000 over three years, the team from the CSSI will work with more than 30 Victorian sport organisations to assess which of their innovative projects work best and for whom. VicHealth CEO Jerril Rechter said many State Sporting Associations showed out-of-the-box thinking in their funding submissions by coming up with imaginative initiatives and opting to focus on people in their community that often to miss out on regular sporting activities. VicHealth has invested $6million over three years in the State Sport program alone, one of three that the CSSI will be involved with, funding 22 sports to develop sporting opportunities that are low-cost, social, fun and fit in with contemporary lifestyles.

The research team is comprised of La Trobe Business School Researchers Dr Matthew Nicholson, Professor Russell Hoye, Dr Erica Randle, Damminda Alahakoon, Pam Kappelides and Kiera Staley, joined by Allied Health staff Dr Paul O’Halloran and Dr Regina Belski.

Further enquiries about the project should be directed to Matthew Nicholson at

Australian Suppliers and the Asian export region: Austrade presentation to Marketing students


At Bundoora campus on 18th September and broadcast to Bendigo and Albury Wodonga campuses, Austrade representative David Jamieson, delivered a presentation to marketing students gathered at the 3 campuses.

Mr Jamieson, who heads up the Food and Beverage section in Austrade, reported on the latest developments and opportunities in food and beverage export markets, in particular, in the Asian region. Asia remains the regional market with the largest potential for Australian food and beverages. He reported on one of the biggest Australian food and beverage export successes in recent years: Australian suppliers are now shipping tens of thousands of litres of fresh milk every week to China, by airfreight, and yet this is only meeting a fraction of Chinese demand. However, Australia’s position as a major high quality food and beverage supplier to the Asian region is under threat due to intense competition from other supplier countries, and in particular, from huge investments in branding by large food and beverage companies like Nestle (Europe), Kraft (the U.S) and Fonterra (New Zealand). The importance of brand development by Australian companies in the Asian region has never been greater. A remarkable feature of some of the more advanced consumer food and beverage markets in Asia, such as Japan, is the increasing use of online mobile shopping. In the picture below, while one passenger waits to board a subway train, a consumer purchases food advertised on the side of that train, using a QR code via his smartphone, for home delivery later that day.

At the conclusion of the presentation, Mr Jamieson and Dr Gilmore engaged with students in a lengthy Q and A session on various aspects of Austrade’s international operations and employment opportunities for students in Austrade.
To find out more about La Trobe Business School’s Department of Marketing and what activities they are planning and opportunities for students, visit their website.


Creativity in Management, a talk by Professor Robert D Austin, Copenhagen Business School

Robert Austin Copenhagen Business School La Trobe Business School

On 21 October 2015, La Trobe Business School will be hosting a talk entitled ‘Creativity in Management’, presented by Professor Robert D. Austin from the Department of Management, Politics and Philosophy, Copenhagen Business School.

Date: 21 October 2015

Time: 4.15pm – 5.15pm

Venue: Level 20, 360 Collins Street, Melbourne

RSVP: Please respond by Friday 16 October to


Professor Robert Austin will talk about results of a multi-year study that examines the principles, processes and practices that underlie successful innovation. The study, carried out over the course of a decade, draws on 35 specific cases of people or organizations involved in “making processes” across a range of industries and contexts from Science to Performing Arts.

Biography of Speaker

Robert D. Austin is Professor of Management of Creativity and Innovation, at Copenhagen Business School (CBS). He leads the Design and Entrepreneurship cluster within the school’s Entrepreneurship platform, and teaches Information Technology (IT) Leadership in the executive summer program. He is also an Adjunct Research Professor at the Richard Ivey School of Business at Western University (Ontario, Canada).

Before his appointment at CBS, Austin was, for more than a decade, a professor of Technology and Operations Management at the Harvard Business School, where he taught MBA courses and also delivered extensively in Executive Education, in programs ranging from the Advanced Management Program to specialized programs for Women Leaders. He chaired the school’s executive program for Chief Information Officers (CIOs) from 2002 through 2011, and was a member of the Executive Education Faculty Advisory Committee. He continues to teach in some programs at HBS, such as “Managing Healthcare Delivery.”

Professor Austin has authored, co-authored, or co-edited nine books, published by Harvard Business Review Press, Financial Times Prentice Hall, Stanford University Press, McGraw Hill, and others. He has also published widely in both academic and professional journals, such as Harvard Business Review, Information Systems Research, MIT Sloan Management Review, Organization Science, and the Wall Street Journal. He is author, with various coauthors, of many “Most Popular” Harvard Business School cases, more than 60 published cases and notes in total. In addition, he is the faculty author of the “Project Management Simulation: Scope, Resources, Schedule” (Harvard Business School Publishing, 2009, version 2, 2013), and the Case Analysis Coach (an on-line case analysis tutorial, HBS Publishing, 2012).

Professor Austin has extensive management experience, at Ford Motor Company and Novell, as CEO of CBS-SIMI Executive (now CBS Executive, the largest executive education provider in northern Europe), and as Dean of the Faculty of Business Administration at the University of New Brunswick at Fredericton (Canada). Over the years, Dr. Austin has consulted and delivered education experiences for many multinational corporations, working mostly with C-level executives, and he has served on numerous boards, especially for technology companies. He is a member of the international jury for the CIO 100 Awards, which selects for recognition the best examples of IT projects that “[create] new business value by innovating with technology” and he has advised the European Commission on “e-Competencies for Innovation” and “e-Leadership.”


Gallery Gala Evening, hosted by La Trobe Bendigo and The OTIS Foundation

Otis Gallery La Trobe Business School

Third year La Trobe Bachelor of Business (Event Management and Marketing) students have joined forces with The OTIS Foundation to host a Gallery Gala Evening on Thursday 15th of October 2015.


This Gallery Gala Evening event will mark the commencement of what is anticipated to be a long term relationship between La Trobe Bendigo and The OTIS Foundation. This relationship will provide students with the opportunity to work within their chosen industry, whilst supporting a great cause.  The team comprising third year La Trobe Bachelor of Business (Event Management and Marketing) students Grace Jeffrey, Steph Mika, Lauren Nesbit and Isabella Welton made the successful bid to hold the event for The OTIS Foundation.

The Gallery Gala Evening to be held at the Bendigo Art Gallery Cafe is expected to attract over 250 young professionals and business leaders. The evening will provide networking opportunities within the Bendigo business community.

The OTIS Foundation is a charity organisation that supports individuals with breast cancer.  Its aim is to reduce the psychological impact on people living with breast cancer, and their families and communities, through the provision of a national network of quality retreats provided at no accommodation cost.

Throughout the evening attendees have the opportunity to network, watch the creation of an artwork for sale on the night, enjoy live music and win some fantastic auction prizes or try their luck in our raffle, with all funds raised on the night going directly to The OTIS Foundation. Tickets are $50 per person and include canapés and refreshments. Just buying a ticket helps provide an overnight ‘stay’ for a guest living with breast cancer at an OTIS retreat.

The flyer for the event can be accessed, here.

Date: 15 October 2015

Time: 5.30pm – 7.30pm

Venue: Bendigo Art Gallery, Gallery Cafe, 42 View Street, Bendigo, VIC 3550.

RSVP: Tickets can be purchased via this link.



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